UCWHY Fashion Design from Belgium at Cristofori in Amsterdam
The fashion label UCWHY presented it’s second collection yesterday (Sept 5th) at Cristofori in Amsterdam. Just as the presentation in Antwerp, where the brand is based, the venue was filled with flowers. Artistic Director Wim Bruynooghe completed a casual, or relaxed, ànd festive collection. Yes you’ve read it correctly: these opposite styles come together very well in the Spring-Summer ’18 collection by UCWHY! The brand choose to work with high-end fabrics in a daring and flashy colorscheme. Also nice to know: the collections are produced in Europe.
UCWHY was founded by Anne Chapelle (founder and CEO of BVBA 32, the parent company of well-known Belgian brands Ann Demeulmeester and Haider Ackermann. UCWHY will be sold at Menage à Trois in Amsterdam
A short clip starting with the designer Wim Bruynoogh posing for the press (flash flash)
UCWHY is “APPEALING TO OPEN-MINDED SPIRITS, THIS NEW LABEL GRASPS THE ECLECTIC WAY OF LIVING OF CONTEMPORARY NOMADS. A SULTRY COLOR PALETTE, UNEXPECTED SKATER STYLE INFLUENCES AND LAYERED POP-ORIENTAL ELEMENTS GIVE THE COLLECTION A SMART THOUGH SOPHISTICATED CHARACTER.
THE COLLECTION, WHICH IS PRODUCED IN EUROPE AND MAINLY BRINGS COMFORTABLE JERSEYS, BEARS THE DESIGNER SIGNATURE FROM WIM BRUYNOOGHE, GRADUATE OF THE FASHION DEPARTMENT OF THE ANTWERP ROYAL ACADEMY OF FINE ARTS. IN 2016 THE DESIGNER WAS FEATURED ON THE FORBES’ 30 UNDER 30 LIST FOR PROMISING EUROPEAN ENTREPRENEURS. HE IS UCWHY’S CREATIVE DIRECTOR, RESPONSIBLE FOR THE BRAND’S LOOK AND FEEL.” read more at ucwhy.com