JCP’s Odeum at Milan Design Week 2018

Odeum

The presentation by the brand JPC at Milan Design Week 2018 was named ‘Odeum’ (That means, in ancient Greece and Rome: “a theatre for musical performances”.) This presentation is worth mentioning because it was fun! JPC created a make-belief, “metaphysical theatre”. (I’m not going to dive deep into that, sorry: please surf to JPC Universe for the full story.)

Double Identity

From what I gather from the site, in a tiny nutshell: JCP gives new meaning to everyday-life objects. It actually really was an interesting walk up and down the steps in the darkness of this presentation. There was a lot to discover in each piece of furniture; for instance, the pink blob with golden embellishments has a surprise element: it’s a cupboard. That sounds simple but it’s not: it’s so well made that you’d never guess the thing has doors.

Obscene

Also; the products are named after girls and gods, except for the couch: Belmer. According to the Urban Dictionairy Belmer means “A man who loves shoving large items such as bowling pins up his ass.” (Used in a sentence: “He is such a belmer I caught him putting a baseball bat up his ass.”) I’m not quite sure if that’s the Belmer Matteo Cibic had in mind when he named his couch, but it could be. The ‘Justine’ cupboard, also designed by Cibic, is quite a sensual piece of work as well, so are the other designs in this presentation. Continue reading

Milan Designweek 2018: Pro Helvetia at Palazzo Litti

Pro Helvetia

the Swiss Arts Council ‘Pro Helvetia’ introduced SWISS ❤ DESIGN, an exhibition which showcased the work of a selection of 6 young design studios from Switzerland. The designers have in common that they focus on high quality, functionality, innovation, and forward thinking approach: Diiis design studio, Florian Hauswirth, Kollektiv vier, Alain Schibli, Egli Studio and schoenstaub were situated on the ground floor and the garden of Palazzo Litti.

The ‘poor-man’s-miami-style scenography was done by Bureau Sacha von der Potter. We, at Mimi Berlin, loved that! The post modern feel with a discotheque touch in the courtyard of Palazzo Litti is how we would like to decorate our garden, if we had one. The palm trees and stuff seemed a bit do-it yourself but that was chaming as well.

More reports on Milan Design week 2018 by Mimi berlin Blogger Team

 

Milan Designweek 2018 Japan Creative ABCD Elements

ABCD Elements

‘Japan Creative’ (JC for short) has 3 new projects on show in Milan during Designweek 2018. The one we really like, is named JC21 a.k.a. the ABCD Elements. These soft seaters are the result of the collaboration between Japanese craftsman TAKEYARI and British designer Faye Toogood. Not only is this design very stunning, it is also a sustainable one, ànd witty! There is a 70’s feel to them, but it isn’t overpowering; the ABCD Elements are designs which have the easy-going and friendly vibe from the 1970s. At least that’s how we, at Mimi Berlin, feel about this design.

These stunning seaters, or cushions, can be seen until the 22nd of April, 2018 at Palazzo Litta on the Corso Magenta 24 in Milan.

See more posts on the Milan0 Designweek 2018 here on this blog

 

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Milan Designweek 2018: Noble Souls

Noble Souls

Timothy Oulton has introduced his newest range ‘Noble Souls’ at Milan Designweek 2018. ‘Noble Souls’ living, lighting and dining, is designed to add an extra feeling of “sensory joy” to an interior. Come to think of it; adressing the human senses is a very important part in interior design, nowadays (the mass-production-days) it’s even the most luxurious part. Everything in the ‘Noble Souls’ range is made by hand, at human scale. Hidden luxury and social awareness; very on trend!

(imagecredits: Mimi Berlin)

“today’s real luxuries are moments, not things “

The concept for this colllection is based on the work of ancient craftsmen, their techniques and the natural materials that have been used for thousands of years. Oulton succeeded to turn these ingredients into a modern yet comfortable range: using only 100% natural vegetable dyes, feathers and natural linens. ‘Noble Souls’ is pure luxury!

click for more details on the collection

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Milan Design Week 2018: Life in Vogue

#LifeInVogue

Vogue Italia Magazine has opened it’s doors to the public during Milan Designweek 2018; for the occassion of introducing the newest issue of Casa Vogue. Emanuele Farneti, editor-in-chief, invited 8 designers and architects to re-design or re-think if you will, the offices of the editorial staff rooms at VogueIT. The #LifeInVogue project is “A reflection on the way of living [in} the contemporary office”

Images: The office of the editor-in-chief by Faye Toogood (Roly-Poly furniture). The current affairs office by Patricia Urquiola. The corridor by Marco Bellini. And the copy machine.

Tourguide

Since the official tourguide didn’t speak English, Mimi got te private tour by a very kind man. We had in-depth conversations about the designs and the magazine. Not so much; the tourguide was actually from security. Quote; “this is also an interesting lamp” and you’ll hear lot’s of WOW and REALLY from Mimi. But our confidence level is high enough; we will share the short clips with you. Have fun watching them!

More video’s made at the Vogue Italia office’s during the tour can be found on Mimi Berlin’s YouTube Channel

Life in Vogue at the Condé-Nast offices in Milan can be visited from 12:00 to 8:00 PM until the 20th of April, 2018.