The presentation by the brand Magis was one of our favorites at the Salone del Mobile 2018 furniture fair in Milan. We, at Mimi Berlin, are always drawn to the designs produced by Magis, but this time it wasn’t so much the chairs, stools and tables we liked; it was the stand-design itself we favored. Huge classisistic columns, embellished with perspex and metal cubes in brown/orange/pink tones, stood in the middle of the large and open space, which ended at a wall wich had several fake arcs in it. In total: a postmodern delight from the 21st century.
When we did our research later on, we read that Magis had won a Salone del Mobile.Milano Award and that: “The exhibition design project at the Salone was a product of the collaboration between the company and Note Design Studio in Stockholm.” Congratulations to both companies!
Words from the Jury
“A little ideal city, inspired by the works of Andrea Palladio, with unmistakeable references to other great Italian visionaries such as Giorgio De Chirico and Aldo Rossi – the Magis stand is a perfect example of urban environment. Iconic products, together with new ones, live and communicate in this open space where one might be a visitor or perhaps a protagonist of this magical story”. (read more magis.com)