Mirror Mirror Magazine

Mirror Mirror Magazine is the newest, bi-annual, beauty magazine on the Dutch market. The glossy is founded by Georgette Koning, who also is the editor-in-chief and creative-director. Issue number 8 was launched the other day at the New Werktheater in Amsterdam, the headquarters of ‘…,staat’, the ad-company responsible for the design and art-direction of this issue of Mirror Mirror.

#8 Spring 2019

We, at Mimi Berlin, went to the launch because we were invited ànd are always very gespannt to flip through the pages of this lovely mag, it’s one of our favorite actually. The newest issue is filled with tons of editorials and interesting reads. Interviews with, for example, Violet Chacki, the famous dragqueen and Val Garland, global director of L’Oréal and with Sandra Govers, a make-up artist who is a collector of fake eyelashes ànd a read about beauty-product design. Stuff you won’t find in your average beauty magazine, we feel like. We will spare you mentioning all the editorials because that’s a long list as well. Just go and see for yourself is our suggestion.

The Spring 2019 issue has 4 different covers to choose from. Cover 3, photographed by Philippe Vogelenzang was revealed by Juno Dijkshoorn, the make-up artist for this photo.

Georgette Koning

In the 1980s Ms Koning (graduated as fashion-designer) designed bags, she had her own label called ‘Pearls for Swans’. She also designed for large(r) companies, such as for example; Thierry Mugler. Konings made a careerswitch in 1995 and started writing for several newspapers, such as the Dutch Qualitätszeitung NRC Handelsblad, and magazines such as Avantgarde and Vogue Italia. She has her own on-line magazine as well it’s named Independent Fashion Daily, which is written in Dutch only, unfortunately.

Mirror Mirror is available at bookstores and at of course at Athenaeum in Amsterdam where the magazine will have a feature shopwindow in April 2019.