Milan Designweek 2018 Japan Creative ABCD Elements

ABCD Elements

‘Japan Creative’ (JC for short) has 3 new projects on show in Milan during Designweek 2018. The one we really like, is named JC21 a.k.a. the ABCD Elements. These soft seaters are the result of the collaboration between Japanese craftsman TAKEYARI and British designer Faye Toogood. Not only is this design very stunning, it is also a sustainable one, ànd witty! There is a 70’s feel to them, but it isn’t overpowering; the ABCD Elements are designs which have the easy-going and friendly vibe from the 1970s. At least that’s how we, at Mimi Berlin, feel about this design.

These stunning seaters, or cushions, can be seen until the 22nd of April, 2018 at Palazzo Litta on the Corso Magenta 24 in Milan.

See more posts on the Milan0 Designweek 2018 here on this blog


Japan Creative (JC)

“Japan Creative” aims to reconsider the Japanese sense of beauty and traditional craftsmanship from new points of view.

About Japan Creative

Japan has a long-cherished tradition of monozukuri — the making of things. Underlying the excellence of Japan’s craftsmanship are the foundation of traditional industry, leading-edge technology, the exquisite skills of the Japanese, and their enterprising spirit that is not only open to new ideas but assimilates them and advances them.

Japan Creative Project is firmly grounded in Japanese aesthetics and Japanese technologies with traditional roots, reinterpreting them for today’s context. By making Japanese Creativity accessible to a wider world, we aim to enrich the daily lives of those who come into contact with its products, and provide a boost to the industries that embody it.” (read more

Let's make some conversation! xoxo Mimi Berlin

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