“It has been custom-designed by Gucci’s creative director Frida Giannini. It also has two-toned leather seats and the exterior of the car features the Gucci logo.” (Oh really? A logo?!)The “reason” for making this customized car; Making more money

“In celebration of the 90th anniversary of Gucci and the 150th anniversary of the unification of Italy, automobile manufacturer Fiat is slated to begin selling its high-end Gucci-themed car line to what they’re calling ”showoff girls” between the ages of 30 and 40 via UK dealerships. This is one of the first luxury cars to be marketed specifically to women.”(PSFK)
*Now for some History about Gucci and Cars*

General Motors; In 1979 and 1980, a Miami-based aftermarket company offered the Cadillac Seville by Gucci edition.
The dashboard carried the “Gucci script” logo in bold lettering. Inside the trunk was a full set of Gucci luggage.(Photo via)

In 1973, the American Motors Corporation featured a special version that was designed by Aldo Gucci, the AMC Hornet Gucci Sportabout. (more and photo via)
In between 1980 and 2011 people customized their cars themselves

(via bored celluloid)

(via deliajill’s photostream )