Raindress by BYBROWN
A NEW MOVE: BYBROWN, the refreshed label from fashion designer Melanie Brown. Over the past 7 years Melanie Brown has cultivated a reputation for combining craftsmanship with contemporary design. It is now time for a new step. From now on Brown Clothes will be named BYBROWN.
With this change in name comes an exciting new direction, while remaining true to Brown’s aesthetic, in which her edgy and tailored creativity lends her label a quiet confident beauty, a raw elegance.
The catalyst for this change is a signature piece called the “Raindress”. This sustainable, technical rainwear for urban cycling has recently been awarded a silver prize in the International A’ Design Awards. The Raindress will be launched as part of the SS15 collection. This collection will be shown at the Mercedes-Benz Fashion Week Amsterdam on Saturday July 12th. The show is part of the Vodafone First Fashion LAB and is sponsored by Humana and Vodafone.
Another new aspect of the brand is sustainability. BYBROWN is part of the forward thinking project ReBlend. ReBlend is a Dutch based initiative, which aims to produce yarns and fabrics by recycling blended textile waste, with no water usage and no chemicals. It is a joint cooperation initiated by Anita de Wit and Ellen Sillekens. The other partners are Humana, Texperium, Hochschule Niederrhein, Ahrend and BYBROWN. ReBlend prototypes will also be part of the show on July 12th.
Brown has stopped doing her own retailing and has set up a new strategy and structure in which the label will be sold online through the BYBROWN webshop and through high-end as well as concept stores.
About: BYBROWN is a high-end fashion label that stands for raw elegance and edgy tailoring. Strong constructed details make up the basic design, giving the clothes a minimalistic attitude with playful conceptual elements. Through their simplicity and perfect tailoring the clothes become iconic and timeless. BYBROWN was founded in June 2007 and is based in Amsterdam. British designer Melanie Brown is the driving force behind the brand, which designs clothes for the strong, individual and conscious woman; the warrior woman.
Raindress by BYBROWN