Closing Show at Amsterdam Fashionweek by Maison The Faux: FAUXmosapien
Maison The Faux are Tessa de Boer and Joris Suk, they are based in The Netherlands. (read more about MtF Here on this blog) Let us begin by describing the show venue at the Westergasfabriek. It was filled with 12, neatly lined up, Ergoline Prestige1600 tanning machines. If you didn’t know these were sunbeds you could easily imagine yourself being in the hibernation room of a spaceship traveling in time (think Aliën or A Space Odyssey for example) Anyways: it all looked great! Placed at the beginning of the catwalk, in front of the huge movie screen, was a centered ‘check-in desk’ with an entertaining performance by 3 hostesses. All this looked like something Mr. Lagerfeld could come up with for a Chanel Show…. Okay; enough about the inspiration/dreamed-up world Maison the Faux shared with us, the audience, after all this was a fashion show. The collection was divers within it’s design-format: it included extreme looks (so-called ‘experimental’) with a follow up on more wearable designs (so-called ‘commercial’) In our opinion covering both qualities in one collection is an intelligent and strong way of communicating with the audience. It helps you to understand (unconsciously or not) why you need that striped dress (and the photographed outfits below). Without kidding; communicating by means of fashion isn’t an easy thing to accomplish, but SO nice when it happens! Don’t worry if you missed this show; there will be a second chance to see it at New York Fashion Week in September.
(Maison the Faux Finale XOXOMIMIBERLINMMXVII <3 WE KINDLY LIKE TO INVITE YOU TO SUBSCRIBE TO OUR YOUTUBE CHANNEL <3 )
The text below is from the FAUXmo-sapiens video, it doubles as Maison the Faux’ press release which we copy/pasted.
“WELCOME TO A NEW WORLD!
Before we begin, can we please take your name?
No, not your given name; the name you wish to use post-reincarnation.
This is an opportunity to engineer a new tomorrow.
Radiation that gives you more than a glow.
Something we like to call… FAUX.
This is not a spa and it’s definitely not an office.
This is an odyssey, a journey of reinvention that begins with incubation,
introducing the FAUXmosapien.” (read more click link. Make sure you do!!)
The list of people working with FAUXmosapien (show credits): Film and visuals by Robert Fox/Music by Donnatella/Styling by Pascal Joel Weber/Choreography by Joanne Schouten/Backstage choreography by Renee van der Hoek/Hair by Siko van Berkel using Goldwell products/Make-up by MAC
PS: For some indoor sunbathing Ergoline also has the; Beauty Angel C 46 SUN in stock!
See More of our Runway Reports on Fashion Week Amsterdam/July2017 HERE