Comme des Garçons Spring 1988, André Kértesz

Comme des Garçons. Spring 1988 Photographer: André Kértesz

Comme des Garçons. Fall 1988 Artists: Inoue Tsuguya and Jim Britt

Comme des Garçons 1989

Comme des Garçons Fall 2005

Comme des Garçons Shirt 2010

Comme des Garçons Shirt. Fall 2007 Creative Directors: Ronnie Cooke Newhouse and Stephen Wolstenholme

Machine sculptures by the French artist Paul Granjon, titled “My Little Eye,” and “Heart Beat Machine.”

Comme des Garçons Shirt. Fall 2010 Creative Directors: Ronnie Cooke Newhouse and Stephen Wolstenholme Sculptor: Simen Johan

L — Illustrator Daniel Clowes. R — Illustrator Leland Myrick.

2002

Comme des Garçons advertisments are really something else! Never ever have we seen a single garment in them, most of the time they are just inspiring pictures. That’s how we like our fashion! Flipping through any given fashion magazine, the CdC ads are like a breath of fresh air, they stand out amongst all the pictures of pretty women gazing at you wearing the most desirable garments, make-up and jewelry etc. We always imagined that these wonderful images were the personal favorites of Rei Kawakubo and  imagined Rei browsing through many books after a day of designing clothes at the Comme des Garçons offices. Well, it’s not that way at all! We have been fooled by creative directors House + Holme ( Ronnie Cooke Newhouse and Stephen Wolstenholme ) whom are not only responsible for the Comme des Garçons ads but also for the ones by Lanvin and Louis Vuitton (to name just two brands from a long list) they are represented by Total managment in New York City (check that link for more of their work) The Comme des Garçons advertisements are probably most similar to the

Benneton, United Colours of the world,

Benneton, United Colours of the world,

Benneton ads made from 1982 to 2000 by Oliviero Toscani; showing no clothes but just images of mostly people, the difference being that the Benneton ads clearly had a message, often political, and were famous for its controversial nature. Both brands started with these campaigns in the late eighties of the previous century, the age in which a punk-mentality had become mainstream.

(CdC ads via .buzzfeed/ styleforum/complex) (Benneton ads via keptelenseg /   abduzeedo)