Newly opened in Amsterdam;
Exchange a Hotel,
Stock; a bar,
Options; a shop.


This concept hotel features rooms designed by students from the Amsterdam Fashion Institute. Initiated by Suzanne Oxenaar and Otto Nan, who created the LLoyd hotel. ‘ESO’ is situated on the Rokin in Amsterdam, the main road from the trainstation to the Dam square, packed with tourists, kebab-, coffee- and souvenirshops. Amsterdam residents never come here, but now they will I guess. The shop, ‘Options’ and the bar ‘Stock’ is worth visiting whilst shopping.
Groundfloor at ‘Options’










In the basement at ‘Options’ you’ll find more interior
(related) products.

(related) products.

Also a “Workspace” is created here.


Also for sale, for example, a sewing kit by HAY.


Also for sale, for example, a sewing kit by HAY.


Woven tape with options text and logo.
The bar; ‘Stock’


‘Stock’, caters an all-day breakfast as well as a
hit-and-run menu of soups and sandwiches.

The Hotel; ‘Exchange’ entrance

Click for the Hotel ‘Exchange’ review by Horst Berlin