The Frame Store Amsterdam at Felix & Foam in the Felix Meritis building at the Keizersgracht 324 (next to the Beren straat) opened it’s doors a month ago. It is the store of Frame Magazine in the form of a small department store which carries high-end interior and fashion design including a selection of books and art. Brands such as & Tradition, Vitra, Moooi, John Smedley Avelon and Youasme are sold at this store. The Felix & Foam initiative is worth a visit even if you hate shopping because you can also have lunch or coffee at the Foyer restaurant or visit one of the exhibitions or just visit the stunning Felix Meritis building.
Felix &Foam is a new, temporary (April 2014-Oct 2014) initiative of Foam in collaboration with Frame and restaurant Foyer, in the imposing Felix Meritis building in Amsterdam.