“Hotel The Exchange is a hotel with a special love of fashion. Students of the Amsterdam Fashion Institute dressed the rooms like models on the catwalk. The result: a hotel where architecture meets fashion.” (hotelsite)
The Exchange has 61 rooms, I got a tour around the hotel to see some of them. Designer duo Ina-Matt were responsible for the interior design of the hotel and have managed the AMFI students who fitted out some the rooms.
Elevator interior, fabric designed by Ina-Matt
Crisp, white cotton sheets and pillows in every room.(Room by Ina-Matt)
All the bathrooms have tiles by Mosa. This room is completely tiled by Mosa, in a custom made design.(Room by Ina-Matt)
Every room is fitted with a safe (which fits your 17″ labtop) in some rooms it doubles as a sidetable. At least one design-item is present in all rooms, for sale at Options, the hotel shop.
The room numbers are designed by Ina-Matt, and woven by textiellab.
A very crisp room by Ina-Matt, with fabric placed in embroidery frames. Remember, all these fabrics can be bought at Options, the hotelshop. 
3 star room with balcony. The walls are decorated with a thick yarn, tacked to the wall in an ‘Amsterdam skyline’ shape by AMFI student
A 26″ flatscreen television, in every room.
What looks like tent-fabric from North Africa is actually a digital print made with the view you have from this 4 star room. Made by AMFI student Anne Wolters.
This one of three Lobby’s.
The furniture is literally ‘dressed up’ a similar hotelroom can be booked as well.
‘Wall Flower’ room, 3 stars, by AMFI student Iris Kloppenburg . The “wallflowers” are made with paper, very pretty but vulnerable, I wonder what this room looks like after it’s been fully booked for a month…The bedlight, and wooden hooks can be found in all rooms(for sale at Options, the hotelshop).
‘Wall Flower’ room, 3 stars, by AMFI student Iris Kloppenburg . The “wallflowers” are made with paper, very pretty but vulnerable, I wonder what this room looks like after it’s been fully booked for a month…The bedlight, and wooden hooks can be found in all rooms(for sale at Options, the hotelshop).
‘Crinoline’ room, 3 stars. Photo is taken from the foot-end of the double bed. A virginal, white room. You sleep underneath the antique lace fabric. The ‘skirt’ can be pulled up with the string in the middle, so you can watch TV freely. I was told you can sit on the ceiling beams, if you can, or want. By AMFI student Sofie Sleumer
3 stars, a very romantic room by AMFI student Juanita Koerts.
I was taken by surprise each time a door was opened for me, it was great fun! All rooms have their own personality and are made with an eye for detail.
From a design point of view this has hotel has got two faces; minimalistic and romantic. When booking a room decide what you want and ask for it…Otherwise you may end up in the wrong mood for your business meetings…..
From a traveler’s point of view this hotel is basic, if not spartan-like, every room is utilized with a double sized bed, safe, tv, phone, clothes rack, a chair and a(side)table. Period, that’s it, no luxury. The bathrooms are okay, but again, simple with no extra’s considering comfort (no blow dryer.)-Horst Berlin
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