D&DAD and Pantone teamed up for New Blood Awards 2015; The briefing was; Reimagine your hometown through the language of colour. The Creative Team of Seunghoon Shin, Yoonshin Kim, Nu Ri Kim, students from School of the Art Institute of Chicago, tutored by James Lee, came up with a concept called Project Monsoon. They made colorful illustrations/graphic designs which will appear on some streets in Seoul when it rains, using hydrochromic paint (a special formula which changes from transparent to opaque when it gets wet)
See all the entries for this New Blood challenge by Pantone HERE
D&AD’s new blood award is a series of world class programmes for new creatives. We aim to reach young creatives from as far and wide as possible to offer inspiration, learning and genuine breaks on the way into industry. Industry standard briefs set by global brands are taken on by students, recent graduates and under 24s around the world.
As a non-profit, all of D&AD’s surpluses go straight into programmes such as New Blood, that inspire the next generation of creative talent and stimulate the creative industry to work towards a fairer more sustainable future.”