Fashion Film Installation
Dutch fashion designduo Schueller De Waal (SDW) presented their vision on fashion in an autonomous presentation at Palais de Tokyo, Paris: a Fashion Film Installation. The film: ‘Gateway To Fashion’ is starring Dutch topmodel Iekeliene Stange acting as the ‘Fashion Therapist’. She guides us to ‘The Gateway To Fashion’.
(image credits film: Director: SDW STUDIO Fashion Therapist: Iekeliene Stange Director of Photography: Lonneke van der Palen Digital Art: Max de Waard Sound Design: Bea1991 Hair and Make-Up: Bastien Zorzetto. lookbook: Model: Valeriya Shae. Event Photography: Team Peter Stigter)
The presentation of this conceptual Fashion Film Installation was planned smartly at the end of Paris Fashion Week. SDW offered the audience (“fashion victims or victims of fashion”) time to reflect and to slow down, by watching the film “Fashion Therapy” in comfortable furniture, whilst getting a massage. (And maybe more soothing things, we don’t know. Sadly to say, Mimi Berlin Blogger Team was visiting Berlin, the heimat.)
This presentation is categorized under art-direction rather than design. SDW didn’t create a new collection. Instead they re-styled all of their former collections into a new concept for Spring-Summer 2019.
We are exited to find out when, or if, the duo ever are going to design a pret-a-porter collection again. Will they be SDW (S(eeking)D(esign)W(ellbeing) Studio; art-directors and stylists from now on? They are doing very well in all disciplines, so wir sind gespannt about their future work! By the way; their last newly designed collection was for Winter 2018/2019. Click for links and more info below.
Lookbook and Gateway
“In the film ‘The Gateway To Fashion’ the characters are dressed in a mix of Schueller De Waal‘s past collections, communicating that SDW believes in a value of design which remains over time. The film shows an overview of their work reshuffled into a new visual appearance.”
“The lookbook depicts the looks of the film. The skin of the model reflects actual scenes from the film and becomes a symbol of the connection between real and fiction, the link between both worlds; the gateway.”