What do Kate Moss, Tupac Shakur, and President Erdogan have in common? Yes! You guessed right: they have been holograms. Alexander Mcqueen turned Kate Moss into one at his fashion show for the winter 2006 season. In 2012 Tupac Shakur was projected (after his death) to perform with Snoop and Dr. Dre at Coachella. And, the least romantic use for this technique: the president of Turkey’s hologram gave a speech at a rally which he could’t visit in the flesh. What’s n.e.x.t.? Will we be hologramming eachother instead of texting? Probably!
Kate Moss at the fashion show by Alexander McQueen Autumn/Winter 2006
Tupac Shakur at Coachella 2012
Turkish Prime Minister Erdoğan at a political party meeting Izmir in 2014
(Click movies to go to you.be for credits)
There are loads more of examples like the ones above: but we chose these three because they illustrate perfectly how 3D projection has evolved from something conceptual (in this case high-end fashion) to plain main-stream use so rapidly.
Hologram is ofcourse an oldfashioned term nowadays its just a 3D projection.
“A hologram is a photographic recording of a light field, rather than of an image formed by a lens, and it is used to display a fully three-dimensional image of the holographed subject. In its pure form, holography requires the use of laser light for illuminating the subject and for viewing the finished hologram.” (for you nerds out there read more at wikipedia)
Ass Kicking Training Center
Creative Director: Maximiliano Anselmo / Luigi Ghidotti / Pablo Minces / Tomas Quartino / Sebastian Wilhelm
Director: Sebastián Sánchez
DOP: Demián Rodenstein
Stereographer: Sebastián Tolosa
Rig operator: Martín Quirno
Executive Producer: Mariano Echarri
Production Co.: _POSTER
Post Production Co.: WOLF VFX
VFX Supervisor / 3D: Nicolas Cragnolino
VFX Artist: Leonardo Muzzin / Jr. Santeiro.
Music: Poncho (via youtube.com/channel/UCs0vBeT38KhXt4_8WbrKhfA)