Advertising: Lavazza in your Face

The Lavazza Ad Campaign in Milan.

During Milan Design Week 2018 we were constantly confronted by Lavazza. We drank the actual coffee; at the Lavazza Tiny Bar by Toiletpaper in the Santa Teresa Library at the Brera design district, and at other locations. While drinking we were of course confronted by the merchandise itself and also; all across Milan city we saw the larger-than-life posters; many of them.


It has been a long time since we’ve felt we were in target-group. It used to happen all the time when we were younger, but nowadays there’s not so much stuff we have to buy, according to marketeers. Continue reading

Cher in Marc Jacobs Winter 2015 Campaign

Cher in Marc Jacobs Winter 2015 CampaignCher in Marc Jacobs Winter 2015 Campaign

Cher, the ageless singer/actress/icon, is the new model for the Marc Jacobs Fall/Winter 2015 campaign. How lovely she sits there in the red, almost like a porcelain Victorian doll, posing for photographer David Sims. The picture above is taken from @themarcjacobs instagram, posted 3 days ago. Yes, we know it’s not breaking news anymore….

More than a Nice Read; Alexander Fury explains why designers are turning to stars (

Viviane Sassen for Acne Studios

Viviane Sassen for Acne Studios

Acne Studios releases the new campaign for Spring/Summer 2015 as part of an ongoing collaboration with photographer Viviane Sassen. Which we, at Mimi Berlin love!
The imagery is unveiled in New York, London, Paris, Hong Kong and on as the collection reaches stores. For the Spring/Summer 2015 collection, Creative Director Jonny Johansson was inspired by youth ́s relation to luxury and created an entire wardrobe for a social calendar covering everything from business, travelling, parties to leisure.The Spring/Summer 2015 collection is available online on

Fall 2015 Prêt-à-Porter: Knitwear

Fall 2015 Prêt-à-Porter: Knitwear

Patchwork with cable knits in tonal whites or contrasting black and white. >>click to enlarge images (via

Comme des Garçons Advertisements

Comme des Garçons advertisments are really something else! Never ever have we seen a single garment in them, most of the time they are just inspiring pictures. That’s how we like our fashion! Flipping through any given fashion magazine, the CdC ads are like a breath of fresh air, they stand out amongst all the pictures of pretty women gazing at you wearing the most desirable garments, make-up and jewelry etc. We always imagined that these wonderful images were the personal favorites of Rei Kawakubo and  imagined Rei browsing through many books after a day of designing clothes at the Comme des Garçons offices. Well, it’s not that way at all! We have been fooled by creative directors House + Holme ( Ronnie Cooke Newhouse and Stephen Wolstenholme ) whom are not only responsible for the Comme des Garçons ads but also for the ones by Lanvin and Louis Vuitton (to name just two brands from a long list) they are represented by Total managment in New York City (check that link for more of their work) The Comme des Garçons advertisements are probably most similar to the

Benneton ads made from 1982 to 2000 by Oliviero Toscani; showing no clothes but just images of mostly people, the difference being that the Benneton ads clearly had a message, often political, and were famous for its controversial nature. Both brands started with these campaigns in the late eighties of the previous century, the age in which a punk-mentality had become mainstream.

(CdC ads via .buzzfeed/ styleforum/complex) (Benneton ads via keptelenseg /   abduzeedo)