For Victory. Even children could help out. A tiny part of World War 2 History.
Yesterday we found a Wonder Woman comic book in the attic, a re-print of the very first issue published in 1942. On the back we, at Mimi Berlin, noticed something we had never seen or had heard of before: United States savings bonds and stamps……
Based on the aggressive and successful Liberty Bonds campaign of World War I, the WWII war bonds program inspired 85 million Americans to purchase bonds and raise $185 billion for the war effort. Similar to modern-day government savings bonds, they gave a percentage of return over the initial investment 10 years after purchase. This war defense bond was purchased for $37.50 in 1942 and could eventually be cashed in for $50.
“Comic books published throughout the war heavily encouraged the purchase of bonds and stamps through endorsement by their characters”
Of course, comics were a considerable part of the war bond campaign. Cartoonist Al Capp’s “Li’l Abner” comic-strip characters promoted both the patriotism and practicality of purchasing bonds — not to mention appealing to a soldier’s libido with Capp’s curvaceous hillbilly sweetheart Daisy Mae as a pin-up girl. via 13thdimension.com
captainamerica_warbonds image via 13thdimension.com
“Of course, comics were a considerable part of the war bond campaign. Cartoonist Al Capp’s “Li’l Abner” comic-strip characters promoted both the patriotism and practicality of purchasing bonds — not to mention appealing to a soldier’s libido with Capp’s curvaceous hillbilly sweetheart Daisy Mae as a pin-up girl.”
“Comic books published throughout the war heavily encouraged the purchase of bonds and stamps through endorsement by their characters” (via/read more at 13thdimension.com)
We, at Mimi Berlin, can spend lot’s of our time looking at make-up ads and campaigns, especially the older and American ones. We do find them intriguing: the way these photo’s, texts (Come play in our Yardley!) and gifts lure you into buying a product is almost magic (in our opinion) Below some of Yardley of London advertisements for the “Slicker” collections made in the 1960s and 1970s. The name “Slicker” alone is genius by itself!
1966 yardley-of-london Slicker
yardley-of-london Slickers ad with Jean Shrimpton
1968 slicker and jen shrimpton
1966 Ad for Yardley Lip Slickers featured in The Australian Women s Weekly February 9 1966
1968 Patsy Sullivan. yardley-of-london Slicker
Bruce weber (!) and Patsy Sullivan. yardley-of-london Slicker
Acne Studios releases the new campaign for Spring/Summer 2015 as part of an ongoing collaboration with photographer Viviane Sassen. Which we, at Mimi Berlin love!
The imagery is unveiled in New York, London, Paris, Hong Kong and on acnestudios.com as the collection reaches stores. For the Spring/Summer 2015 collection, Creative Director Jonny Johansson was inspired by youth ́s relation to luxury and created an entire wardrobe for a social calendar covering everything from business, travelling, parties to leisure.The Spring/Summer 2015 collection is available online on acnestudios.com
Cindy Sherman x Comme Des Garçons. Cindy Sherman for Comme Des Garçons advertising in 1993; Cindy Sherman produced a series of photographs for the clothing company Comme des Garçons that break virtually every rule of fashion photography. These “anti-fashion” photographs’ effects are shocking and discombobulating, particularly when viewed in the light of conventional fashion photography. They are not, however, out of place in the context of Comme des Garçons designer Rei Kawakubo’s approach to the business of fashion design, which is strongly inspired by the values of the contemporary art world. (read more: nyu.edu)