The sound of COS by Lernert & Sander

The Sound of COS from cosstores on Vimeo.

Reviving the classic art of audio drama for a fashion brand is such a great idea! Directors/artists Lernert & Sander came up with the idea to use it for COS for the Fall season of 2014. Using audio drama for COS is even more than just a great idea: The clothes by COS are always very simple, or seemingly so. Mimicking everyday sounds such as footsteps also seem simple but Lernert & Sander show in this movie that it’s not (although we think they are faking it, but that’s beside the point) Combining this fact with the allover retro feel of the COS collections we think this advertisement is also a very clever one.
You all probably know what audio drama is, but if you don’t, do read on, we’ll explain it in a nutshell. Before the age of having access to moving images with sound every second of the day (now) there used to be only sound or only moving images, separately, recording sound and image together wasn’t yet invented (before). People didn’t have television sets or computers, they owned a radio. Those were the days when audio drama (or radio drama) was en vogue. (if you have more interest in dates and such check wikipedia) Continue reading →