Tag Archives: brands

Fiorucci Fashion is Back

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Fiorucci is back. The fashion brand, named after it’s founder Elio Fiorucci, is seriously open for business again. After 2 decades of offering cheaply produced licensed garments, they now (Feb 2019) have a collaboration capsule-collection with Adidas in a store near you.

#AdidasOriginalsByFiorucci

#AdidasOriginalsByFiorucci
#AdidasOriginalsByFiorucci (image fiorruci.com)

Working with Adidas gets a brand some kind of standing, they don’t collaborate with just any brand or designer. Well known designers such as Raf Simons, Stella McCartney, and Jeremy Scott (who now is the art-director at Moschino) are collaborating with Adidas, so Fiorucci is in good company. #AdidasOriginalsByFiorucci offers limited editions of streetwear, trainers and accessories carrying the signature fun-discotheque-vibe of the brand.

Fiorucci women's Angels T-shirt
Georgia May Jagger in Fiorucci.

Relaunch

Fiorucci was relaunched In 2017 when the ‘eighties-revival’ was at its peak. A smart move also was publishing the Fiorucci (history) book alongside. (Rizzoli ISBN100847860159) Introduction to the brand was also done by the first campaign for that summer-season, shot by Josh Wilks with Georgia May Jagger (daughter of Mick Jagger and Jerry Hall) in the the main role. The new team re-created the old Fiorucci vibe and images. (more info to be found on fiorucci.com)

Bianca Chandon

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Bianca Chandon

poster that came with the first batch of boards
Blonde Deck 7 ply maple deck. • 8.25″ x 32.5″ • 14.375″ wheelbase
t-shirt from Bianca Chandôn

Bianca Chandon. is a label created by New York based skateboarder Alex Olson. For us, (non skaters, maybe Alex Olsen is a very well known skater?) it’s a mysterious label, it carries t-shirts and skate board decks, 3 items in total at the moment, which are all sold out in the webshop, but Bianca Chandon has 18 stockist worldwide. Nothing much else to be found, Bianca Chandon is very exclusive! We were not only attracted by the name Bianca Chandon but also to the retro seventies feel of the brand and the Blonde Deck in particular.

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The sound of COS by Lernert & Sander

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The sound of COS by Lernert & Sander

The sound of COS by Lernert & Sander
The Sound of COS from cosstores on Vimeo.

Reviving the classic art of audio drama for a fashion brand is such a great idea! Directors/artists Lernert & Sander came up with the idea to use it for COS for the Fall season of 2014. Using audio drama for COS is even more than just a great idea: The clothes by COS are always very simple, or seemingly so. Mimicking everyday sounds such as footsteps also seem simple but Lernert & Sander show in this movie that it’s not (although we think they are faking it, but that’s beside the point) Combining this fact with the allover retro feel of the COS collections we think this advertisement is also a very clever one.
You all probably know what audio drama is, but if you don’t, do read on, we’ll explain it in a nutshell. Before the age of having access to moving images with sound every second of the day (now) there used to be only sound or only moving images, separately, recording sound and image together wasn’t yet invented (before). People didn’t have television sets or computers, they owned a radio. Those were the days when audio drama (or radio drama) was en vogue. (if you have more interest in dates and such check wikipedia) Continue reading →

Comme des Garçons Advertisements

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Comme des Garçons Spring 1988, André Kértesz
Comme des Garçons. Spring 1988 Photographer: André Kértesz
Comme des Garçons. Fall 1988 Artists: Inoue Tsuguya and Jim Britt
Comme des Garçons 1989
Comme des Garçons Fall 2005
Comme des Garçons Shirt 2010
Comme des Garçons Shirt. Fall 2007 Creative Directors: Ronnie Cooke Newhouse and Stephen Wolstenholme
Machine sculptures by the French artist Paul Granjon, titled “My Little Eye,” and “Heart Beat Machine.”
Comme des Garçons Shirt. Fall 2010 Creative Directors: Ronnie Cooke Newhouse and Stephen Wolstenholme Sculptor: Simen Johan
L — Illustrator Daniel Clowes. R — Illustrator Leland Myrick.
2002

Comme des Garçons advertisments are really something else! Never ever have we seen a single garment in them, most of the time they are just inspiring pictures. That’s how we like our fashion! Flipping through any given fashion magazine, the CdC ads are like a breath of fresh air, they stand out amongst all the pictures of pretty women gazing at you wearing the most desirable garments, make-up and jewelry etc. We always imagined that these wonderful images were the personal favorites of Rei Kawakubo and  imagined Rei browsing through many books after a day of designing clothes at the Comme des Garçons offices. Well, it’s not that way at all! We have been fooled by creative directors House + Holme ( Ronnie Cooke Newhouse and Stephen Wolstenholme ) whom are not only responsible for the Comme des Garçons ads but also for the ones by Lanvin and Louis Vuitton (to name just two brands from a long list) they are represented by Total managment in New York City (check that link for more of their work) The Comme des Garçons advertisements are probably most similar to the

Benneton, United Colours of the world,
Benneton, United Colours of the world,

Benneton ads made from 1982 to 2000 by Oliviero Toscani; showing no clothes but just images of mostly people, the difference being that the Benneton ads clearly had a message, often political, and were famous for its controversial nature. Both brands started with these campaigns in the late eighties of the previous century, the age in which a punk-mentality had become mainstream.

(CdC ads via .buzzfeed/ styleforum/complex) (Benneton ads via keptelenseg /   abduzeedo)

 

Jackson and Valentino reading a Newspaper

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Jackson and Valentino reading a Newspaper, What more do they have in common? Themselves! These photograph’s are SO out of this world. Imagine sitting at the Luncheon table with your own picture larger than life in front of you. What does that to the person’s mind? How does one cope with being a brand. Looking at your own name and just being able not to recognize it as yours,  but as a brand, it probably is like signing your lease renewal with the name Pop Tart (for example just naming something)
Jackson and Valentino reading a Newspaper
Valentino, Venice 1980. (via oenespanol)

Jackson and Valentino reading a Newspaper
Michael Jackson reading about Prince on Newspaper 1984 (via bullit1987)

see michael jackson with his mini him here on mimi berlin’s blog