Moooi at Milan Design Week 2019

Moooi, A Life Extraordinary

Moooi is presenting at a new location this year, to be exact the Mediateca Santa Teresa building, situated at the via della Moscova 28 in the Brera Design district. Also brand new are two new Moooi designs. The BFF Sofa designed by Marcel Wanders and The Party, lamps by Dutch designer-duo Kranen/Gille. The lamp is hard to be missed at the venue; it is made in ceramics in the shape of a face and comes in many, mucho varieties. The newest Moooi couch is harder to get a glimpse of, because the visitors are lounging and even sleeping on it. (FYI; We visited at the end of the day.)

According to Moooi’s PR; Luxurious, Whimsical and Original are main keywords for this presentation. We, at Mimi Berlin, think they are right.

Foam Wall Coverings

It’s the first time we noticed the interesting ‘Extinct Animals Collection‘ a collection of soft foam-like, 3D wallcoverings in different patterns (as you can see in the images we took above; in brique, in a pattern that’s named ‘Dwarf Rhino’) These walls remind us of the old-fashioned wallpaper often used in hotels and kitchens in the seventies, they cover unevenness very well. We think it’s a smart move to present it as being luxurious!

Moooi Tokyo Blue

Downstairs you can find the presentation ‘Moooi Tokyo Blue’: everything in indigo blue also furniture in a slightly Japanese setting: workshops with denim and (smelly) dyed leather are on show here as well. A collaboration with Amsterdam Jeans city, ECCO Leather and Shin-Denim and Moooi.

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Mendini Tribute Cinema at Moooi Mimi <3 the Font

Mendini Tribute Cinema

The Mendini Tribute Cinema is an initiative by Marcel Wanders and Milano Design Film Festival, it’s in honour of Alessandro Mendini. Seen at the Moooi venue at the Mediateca Santa Teresa, via della Moscova 28 in Milan. We, at Mimi Berlin, loved the simple font use for this pop-up cinema……….

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Gaetano Pesce’s Up Chair Celebrates it’s 50th Anniversary

50th Anniversary

Gaetano Pesce designed the Up Series in 1969, so this year B&B Italia celebrates the 50th Anniversary of this iconic chair set. During Milan Design Week 2019 the showroom at the Brera Design District was filled to the rim with the armchair and pouf UP5_6, upholstered in green and beige stripes. A lovely installation which made us, at Mimi Berlin, very happy!

Suffering Majesty at Piazza del Duomo

The celebration of the “la Mamma’ chair continued at the Piazza del Duomo, where a humongous larger-than-life in salmon-pink replica of the chair is pierced with arrows and is surrounded by wild animals. The art-sculpture is named ‘Suffering Majesty’ and is made to continue the conversation on violence against women in Italy. It will be present until April 14th 2019.

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Advertising: Lavazza in your Face

The Lavazza Ad Campaign in Milan.

During Milan Design Week 2018 we were constantly confronted by Lavazza. We drank the actual coffee; at the Lavazza Tiny Bar by Toiletpaper in the Santa Teresa Library at the Brera design district, and at other locations. While drinking we were of course confronted by the merchandise itself and also; all across Milan city we saw the larger-than-life posters; many of them.

target-group

It has been a long time since we’ve felt we were in target-group. It used to happen all the time when we were younger, but nowadays there’s not so much stuff we have to buy, according to marketeers. Continue reading

Timothy Oulton’s Rocket/Rakete is Luxurious

Rocket/Rakete

‘Apollo’ is a very Luxurious lounge or seating area. It is a bespoke designer piece, created by Timothy Oulton Studio. This ‘Barbarella-esque‘ Rakete/Rocket is quite the decadent design; nobody has to have any use for it.
Furthermore the interior of the rocket is made with the most expensive and over the top luxury materials such as natural semi-precious stone. You can imagine that we, at Mimi Berlin, found this to be a very comfortable retreat.

Apollo was on show during the launch of Oulton’s new line ‘Noble Souls’ at the Brera Design Districtin in Milan. (buy here: timothyoulton.com)

More reports on Milan Design week 2018 by Mimi berlin Blogger Team

Milan Designweek 2018: Noble Souls

Noble Souls

Timothy Oulton has introduced his newest range ‘Noble Souls’ at Milan Designweek 2018. ‘Noble Souls’ living, lighting and dining, is designed to add an extra feeling of “sensory joy” to an interior. Come to think of it; adressing the human senses is a very important part in interior design, nowadays (the mass-production-days) it’s even the most luxurious part. Everything in the ‘Noble Souls’ range is made by hand, at human scale. Hidden luxury and social awareness; very on trend!

(imagecredits: Mimi Berlin)

“today’s real luxuries are moments, not things “

The concept for this colllection is based on the work of ancient craftsmen, their techniques and the natural materials that have been used for thousands of years. Oulton succeeded to turn these ingredients into a modern yet comfortable range: using only 100% natural vegetable dyes, feathers and natural linens. ‘Noble Souls’ is pure luxury!

click for more details on the collection

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