Home Gone Wild is the name of the group exhibition by Swedish Design Moves Participating are 22 companies and several Swedish design institutes. We, at Mimi Berlin, visited the Home Gone Wild, or Hemma Gone Wild. (Hemma means Home we guess). presentation at the Fuorisalone (that’s in the city not at the fair) during Milan Design Week 2019.
Mimi’s take on the Home Gone Wild show.
We enjoyed this presentation very much because it gave a peak into what the future could hold for us; with a touch of humour to it. Next to showing not only wonderfully crafted furniture, this presentation could well be changing the mindset of how we handle interior-design today. How we decorate our home in the future, shifting priorities about design in general and gathered designs in our home. At least, that’s what we got out of it. Read the story below written by Swedish Design Moves.
When Nature takes over
For most Swedes, the idea of HEMMA (HOME) is closely linked to a strong connection with nature. While this relationship is often romantic, nature can also be something threatening. What happens when it takes over? Swedish Design Moves returns to Milan Design Week this year with HEMMA gone wild– a sequel to the 2018 exhibition, HEMMA – Stories of Home.
Curated and designed by Joyn Studio, HEMMA gone wild invites visitors to experience an abstract and playful vision of home, from hallway to living room and onwards through an unfolding scenography that showcases the best of Swedish design, drawn by curiosity and a mood of mystery.
Home is Hemma
Home is a place of refuge and security – but it can also be a place from which to escape. HEMMA gone wild explores the complex relationship that we have with home and the influences of both nature and technology as they shape our experience of living and our connectedness with the changing world around us. (read more at swedishdesignmoves.com)
Moooi is presenting at a new location this year, to be exact the Mediateca Santa Teresa building, situated at the via della Moscova 28 in the Brera Design district. Also brand new are two new Moooi designs. The BFF Sofa designed by Marcel Wanders and The Party, lamps by Dutch designer-duo Kranen/Gille. The lamp is hard to be missed at the venue; it is made in ceramics in the shape of a face and comes in many, mucho varieties. The newest Moooi couch is harder to get a glimpse of, because the visitors are lounging and even sleeping on it. (FYI; We visited at the end of the day.)
According to Moooi’s PR; Luxurious, Whimsical and Original are main keywords for this presentation. We, at Mimi Berlin, think they are right.
Foam Wall Coverings
It’s the first time we noticed the interesting ‘Extinct Animals Collection‘ a collection of soft foam-like, 3D wallcoverings in different patterns (as you can see in the images we took above; in brique, in a pattern that’s named ‘Dwarf Rhino’) These walls remind us of the old-fashioned wallpaper often used in hotels and kitchens in the seventies, they cover unevenness very well. We think it’s a smart move to present it as being luxurious!
Moooi Tokyo Blue
Downstairs you can find the presentation ‘Moooi Tokyo Blue’: everything in indigo blue also furniture in a slightly Japanese setting: workshops with denim and (smelly) dyed leather are on show here as well. A collaboration with Amsterdam Jeans city, ECCO Leather and Shin-Denim and Moooi.
The Mendini Tribute Cinema is an initiative by Marcel Wanders and Milano Design Film Festival, it’s in honour of Alessandro Mendini. Seen at the Moooi venue at the Mediateca Santa Teresa, via della Moscova 28 in Milan. We, at Mimi Berlin, loved the simple font use for this pop-up cinema……….
Gaetano Pesce designed the Up Series in 1969, so this year B&B Italia celebrates the 50th Anniversary of this iconic chair set. During Milan Design Week 2019 the showroom at the Brera Design District was filled to the rim with the armchair and pouf UP5_6, upholstered in green and beige stripes. A lovely installation which made us, at Mimi Berlin, very happy!
Suffering Majesty at Piazza del Duomo
The celebration of the “la Mamma’ chair continued at the Piazza del Duomo, where a humongous larger-than-life in salmon-pink replica of the chair is pierced with arrows and is surrounded by wild animals. The art-sculpture is named ‘Suffering Majesty’ and is made to continue the conversation on violence against women in Italy. It will be present until April 14th 2019.
During Milan Design Week 2018 we were constantly confronted by Lavazza. We drank the actual coffee; at the Lavazza Tiny Bar by Toiletpaper in the Santa Teresa Library at the Brera design district, and at other locations. While drinking we were of course confronted by the merchandise itself and also; all across Milan city we saw the larger-than-life posters; many of them.
It has been a long time since we’ve felt we were in target-group. It used to happen all the time when we were younger, but nowadays there’s not so much stuff we have to buy, according to marketeers. Continue reading →
‘Apollo’ is a very Luxurious lounge or seating area. It is a bespoke designer piece, created by Timothy Oulton Studio. This ‘Barbarella-esque‘ Rakete/Rocket is quite the decadent design; nobody has to have any use for it.
Furthermore the interior of the rocket is made with the most expensive and over the top luxury materials such as natural semi-precious stone. You can imagine that we, at Mimi Berlin, found this to be a very comfortable retreat.