Advertising: Lavazza in your Face

Posted on 05/05/2018 by Mimi Berlin Amsterdam

The Lavazza Ad Campaign in Milan.

During Milan Design Week 2018 we were constantly confronted by Lavazza. We drank the actual coffee; at the Lavazza Tiny Bar by Toiletpaper in the Santa Teresa Library at the Brera design district, and at other locations. While drinking we were of course confronted by the merchandise itself and also; all across Milan city we saw the larger-than-life posters; many of them.

target-group

It has been a long time since we’ve felt we were in target-group. It used to happen all the time when we were younger, but nowadays there’s not so much stuff we have to buy, according to marketeers. Continue reading →

Dr. Schlumbohm’s Chemex Brewer

Posted on 11/01/2017 by Mimi Berlin Amsterdam

Dr. Schlumbohm’s Chemex Brewer

“The CHEMEX^® coffeemaker was invented in 1941 by Dr. Peter Schlumbohm, a German chemist who immigrated to New York in 1936.

Chemex coffee maker design scketches

Chemex Coffeemaker five cups is hand blown

Schlumbohm and a few of his inventions, as shown in LIFE magazine in 1949

chemex carafe with CoffeeSock Cloth Filter for Chemex 6, 8, and 10 Cup

When designing the CHEMEX^®, Schlumbohm desired to not only make brewing the perfect cup simple, but also to have the vessel be a thing of beauty. Being a chemist, he studied and understood clearly the chemistry behind the extraction of flavor and caffeine from coffee beans.” (images via/read more chemexcoffeemaker.com) The Chemex Coffee Brewer is still available. (Image with CoffeeSock filter via prima-coffee.com) Continue reading →