Patterns
Patterns as Time is the name of the presentation of two Japanese design-studios; AtMa and Noiz, they both collaborated with DNP (Dai Nippon Printing) Innovative Design Center for Milan Design Week 2019. The presentation is clearly divided into 2 spaces: on the left, in full color, the installation ‘Time Printing’ by AtMa and ‘Patterns of Nature’ on the right in black, white and grey. The installations have in common that they are made in transparent layers and change colors in a subtle way. Walking through this installation is a fairytale-like experience, or maybe, if we get more poetic; a high-tech artificial fairytale forest where light, sound and color come to life. And, let’s not forget, this all is designed for your home. (or maybe for your store) It’s interior decoration.
The Good thing about collaborations
We, at Mimi Berlin, feel that i’ts always interesting to see ‘creatives’ and ‘techs’ working together because both disciplines can serve eachother to reach the next-level. Collaborations like this also can simply save time, so there’s more left to create new things. Why invent the weel if it’s already there, or why come up with ideas that already have been produced? What do you think? Let’s make some conversation below!
Click this link to read more about this presentation on the DNP site. If you are really interested the rest of their site is interesting because they are one of the largest printing companies worldwide. (it’s a very ‘dry’ website so you really need to dig hard.
(campaign image credits: Photography by Jan Bijl. Models: Jelke Ostermann, Angelina Koemans, Johan Amenyeku, Ebony Netserab, Eisha Hersilia. Design: Mary Pelders. Assistance: Pia Please)
