Yes, it’s that time of the year agian: it’s fashionweek around the world and also in Amsterdam. Before we go on about the Lichting 2018 show, you must know that it is the first Amsterdam Fashion Week (AFW) without sponsoring by Mercedes-Benz, Dutch fashion entrepreneur Danie Bles is in charge now.
Museumplein in Amsterdam
Ms Bles changed fashion week in Amsterdam in a couple of ways. She introduced the “See Now, Buy Now’ formula, aimed at the consumer market. Programmed are catwalkshows by Hudson’s Bay, Penn&Ink N.Y., Silvian Heach, Goldbergh, 10DAYS, supermarket Lidl x Heidi Klum, Maison 365, Le Cafe Noir Studio & Jenneskens and Zoe Karssen. (We are not sure how many of these shops and/or brands are from The Netherlands) the location AFW has moved from the buildings at the Westergasfabriek complex to a tent on the Museumplein in Amsterdam, which is covered with grass.