Moooi, A Life Extraordinary
Moooi is presenting at a new location this year, to be exact the Mediateca Santa Teresa building, situated at the via della Moscova 28 in the Brera Design district. Also brand new are two new Moooi designs. The BFF Sofa designed by Marcel Wanders and The Party, lamps by Dutch designer-duo Kranen/Gille. The lamp is hard to be missed at the venue; it is made in ceramics in the shape of a face and comes in many, mucho varieties. The newest Moooi couch is harder to get a glimpse of, because the visitors are lounging and even sleeping on it. (FYI; We visited at the end of the day.)
According to Moooi’s PR; Luxurious, Whimsical and Original are main keywords for this presentation. We, at Mimi Berlin, think they are right.
Foam Wall Coverings
It’s the first time we noticed the interesting ‘Extinct Animals Collection‘ a collection of soft foam-like, 3D wallcoverings in different patterns (as you can see in the images we took above; in brique, in a pattern that’s named ‘Dwarf Rhino’) These walls remind us of the old-fashioned wallpaper often used in hotels and kitchens in the seventies, they cover unevenness very well. We think it’s a smart move to present it as being luxurious!
Moooi Tokyo Blue
Downstairs you can find the presentation ‘Moooi Tokyo Blue’: everything in indigo blue also furniture in a slightly Japanese setting: workshops with denim and (smelly) dyed leather are on show here as well. A collaboration with Amsterdam Jeans city, ECCO Leather and Shin-Denim and Moooi.
This is a jeans jacket with an interactive surface: it can access a phone wirelesly and activate a functionality by tapping or swiping a sleeve. The technology is blended in with the fibres of the standard cloth, which is still washable and feels like a normal piece of clotihng, so they say. ‘They’ being Levi’s and Google’s Atap. The invention is called: 
