Advertising: Lavazza in your Face

The Lavazza Ad Campaign in Milan.

During Milan Design Week 2018 we were constantly confronted by Lavazza. We drank the actual coffee; at the Lavazza Tiny Bar by Toiletpaper in the Santa Teresa Library at the Brera design district, and at other locations. While drinking we were of course confronted by the merchandise itself and also; all across Milan city we saw the larger-than-life posters; many of them.

target-group

It has been a long time since we’ve felt we were in target-group. It used to happen all the time when we were younger, but nowadays there’s not so much stuff we have to buy, according to marketeers. Continue reading

Milan Design Week 2018: Life in Vogue

#LifeInVogue

Vogue Italia Magazine has opened it’s doors to the public during Milan Designweek 2018; for the occassion of introducing the newest issue of Casa Vogue. Emanuele Farneti, editor-in-chief, invited 8 designers and architects to re-design or re-think if you will, the offices of the editorial staff rooms at VogueIT. The #LifeInVogue project is “A reflection on the way of living [in} the contemporary office”

Images: The office of the editor-in-chief by Faye Toogood (Roly-Poly furniture). The current affairs office by Patricia Urquiola. The corridor by Marco Bellini. And the copy machine.

Tourguide

Since the official tourguide didn’t speak English, Mimi got te private tour by a very kind man. We had in-depth conversations about the designs and the magazine. Not so much; the tourguide was actually from security. Quote; “this is also an interesting lamp” and you’ll hear lot’s of WOW and REALLY from Mimi. But our confidence level is high enough; we will share the short clips with you. Have fun watching them!

More video’s made at the Vogue Italia office’s during the tour can be found on Mimi Berlin’s YouTube Channel

Life in Vogue at the Condé-Nast offices in Milan can be visited from 12:00 to 8:00 PM until the 20th of April, 2018.

Dutch Design Week 2017 More at the VDMA Garage

Dutch Design Week 2017 More at the VDMA Garage

Mimi Blogger Team visited the VDMA Garage during the Dutch Designweek in Eindhoven. DDW can be visited until October 29th, 2017. The VDMA building can be roughly divided into 2 parts; left and right. This post is about the work on exhibit at the left end of the venue.

We wrote additional information about the exhibition under the images; just click them.

Thomas Eyck Collection presents Christien Meindertsma’s Flax Collection and Continue reading

Maarten Baas & Lensvelt presenting new Chairs at Salone del Mobile 2017

Maarten Baas & Lensvelt presenting new Chairs at Salone del Mobile 2017

We think this installation in Milano by Maarten Baas and Lensvelt looks awesome!

A sneak preview of the installation “MAY I HAVE YOUR ATTENTION, PLEASE?” and the Maarten Baas 101 Chair and the Maarten Baas Table presented during the Salone del Mobile 2017 in Milan from the 04-th till the 09-th of April 2017

 

The Installation is on show at Ventura Centrale, via Ferrante Aporti nr. 13 20125 Milano

WOTH Wonderful Things Shop May 2016

WOTH Wonderful Things Shop May 2016

Mr & Mrs J. visited the Woth Store, and took some snaps for you!

WOTH (short for Wonderful Things) Is a publishing company and creative agency owned by Mary Hessing and Toon Lauwen. During the Designweek in The Hague, The Netherlands, they transformed their headquarters into a shop filled with designer goods i a very tasty way. The “taste” of WOTH. Want to know all about them? visit the site! www.woth.co Continue reading