Fiorucci is back. The fashion brand, named after it’s founder Elio Fiorucci, is seriously open for business again. After 2 decades of offering cheaply produced licensed garments, they now (Feb 2019) have a collaboration capsule-collection with Adidas in a store near you.
Working with Adidas gets a brand some kind of standing, they don’t collaborate with just any brand or designer. Well known designers such as Raf Simons, Stella McCartney, and Jeremy Scott (who now is the art-director at Moschino) are collaborating with Adidas, so Fiorucci is in good company. #AdidasOriginalsByFiorucci offers limited editions of streetwear, trainers and accessories carrying the signature fun-discotheque-vibe of the brand.
Fiorucci was relaunched In 2017 when the ‘eighties-revival’ was at its peak. A smart move also was publishing the Fiorucci (history) book alongside. (Rizzoli ISBN100847860159) Introduction to the brand was also done by the first campaign for that summer-season, shot by Josh Wilks with Georgia May Jagger (daughter of Mick Jagger and Jerry Hall) in the the main role. The new team re-created the old Fiorucci vibe and images. (more info to be found on fiorucci.com)
Watch Mimi’s latest self-group portrait: Mimi Berlin’s Fashion-Fest number 8. Made by us during the Party Celebration at Sexyland in Amsterdam This time we made a movie: The Party-Celebration: A party hosted by Mimi Berlin, celebrating (almost) 5 years of Mimi Berlin’s Fashion-Fest (self-group portraits by, for and with Mimi Berlin). We had Music, we had Drinks, Snacks, Sauerkraüt, Partyhats, Photographers; we had 2 Group-Photo moments and we had FUN at Sexyland
A short clip by and for Mimi Berlin’s Friends and Families, a self-group portrait: posing on the couch. The portrayed are all creative minds from The Netherlands. In daily life they try to make the world a prettier place by creating and sharing (mostly behind the scenes) in the fields of art, music, design, theater, illustration, photography, jewellry, perfume and food, and by just having fun in general. (read more mimiberlinfashionfest.com)
Moviestill taken from Mimi Berlin’s Fashion-Fest #8: The Party-Celebration.
Mimi Berlin’s Fashion Fest: The Party Celebration 2017
We, at Mimi Berlin visit parties all the time. This time we wanted to give back, so we threw a party for yous all! Mimi Berlin’s Fashion-Fest: The Party Celebration at Sexyland in Amsterdam. Celebrating the 5 year anniversary of Mimi Berlin’s Fashion-Fest: an ongoing project for which we create self-group portraits a couple of times per year. We had Music, we had Drinks, Snacks, Sauerkraüt, also we had; Partyhats, Goodie Bags, Photographers ànd we planned 2 Group-Photo moments: before and after the party. We, at Mimi Berlin, had SO much fun! Thanks to all our friends and family, DJ Frankie D and everyone at Sexyland We Love You!
Party-Snap 30 november 2017, 19.53 Sociëteit SEXYLAND
Party-Snap 30 november 2017, 22.29 Sociëteit SEXYLAND
the MBFFTPC invitation
Mimi Berlin’s Fashion-Fest #7; Bed Peace Choose Life @Tetterode, January 2017.
Mimi Berlin’s Fashion-Fest #6; Dutch Cheerleading Squad: Cheering for Ourselves, November 2016
‘behind-the-scenes’ images on show. (imagecredits: Yo de Bo)
‘second life for the goodie bag’ (imagecredits Ms Maat)
For the occasion we premiered 2 life-size prints: Mimi Berlin’s Fashion-Fest #7; Bed Peace Choose Life (@Tetterode, January 2017) and Mimi Berlin’s Fashion-Fest #6; Dutch Cheerleading Squad (Cheering for Ourselves, November 2016). We also showed the ‘behind-the-scenes’ images which we made all these years at our MB Fashion-Fest days and had never shown before en plein public.
(from left to right: Dolce & Gabanna adertisement/Laura Dern by/Grace Jones by Jean Paul Goude/art installation by Cody Choi/ Dance sign in L.A./Amanda Lepore/Winners Wall, Luxury Spot, 5, ar-dancing, blacked-out selfie & toy: all by Mimi Berlin.)