Advertising: Lavazza in your Face

The Lavazza Ad Campaign in Milan.

During Milan Design Week 2018 we were constantly confronted by Lavazza. We drank the actual coffee; at the Lavazza Tiny Bar by Toiletpaper in the Santa Teresa Library at the Brera design district, and at other locations. While drinking we were of course confronted by the merchandise itself and also; all across Milan city we saw the larger-than-life posters; many of them.


It has been a long time since we’ve felt we were in target-group. It used to happen all the time when we were younger, but nowadays there’s not so much stuff we have to buy, according to marketeers. Continue reading

Electric Co 01 Bianca Jumper

Electric Co 01 Bianca Jumper

Electric Co is the company owned and founded by Dutch (knitwear) designer and researcher Conny Groenewegen. Electric Co offers it’s customers waistcoats, jackets, bombers and jumpers; like the Bianca Jumper from the Electric Co Collection 01. All the garments are sewn by and hand finished in the Netherlands, they are produced in a limited edition.

(Image credits: Electric Co video & photography DOP / edit: Hessel Waalewijn . Creative director: Ralph Vaessen . Model: Laura (Max Models)

Electric Co Collection 01. Redefining perspectives on femininity and luxury
In the 01 collection a 3D knit structure made from Polyester monofilaments behaves like an exoskeleton ‘recoding’ the archetypical bomber and sweater silhouette to fit Electric Co’s vigorous dynamics, enabling bold shapes to interact with the feminine contour. This Polyester monofilament, an industrial leftover, adds a luxurious metallic shine to each garment delicately contrasted by an extra fine wool and mohair which gives the garment wear ability and comfort. Reclaimed Polyester monofilament is scarce. According to what is available, fine and thick monofilaments are used. This is one reason why the Electric Co designs are produced in limited editions: In continuous evolution from one collection to the other.

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Solve, Share Like and Win at Mimi Berlin

Solve, Share Like and Win at Mimi Berlin

It’s Brainbreaker Wining time at Mimi Berlin!
Win an original Mimi Berlin silk scarf worth €175,00 !!!!!!!!!

It’s all very simple:

1-Just answer the question, what is this?Solve, Share Like and Win at Mimi Berlin

2-Share the image below with #mimiberlin, and like us on instagram @mimiberlin_amsterdam
Solve, Share Like and Win at Mimi Berlin

3-Wait and see if you are the lucky one to win this limited edition Stallion Scarf, worth €175,-

Have a Nice Day!
xoxo Mimi Berlin

(imagecredits: Wendelien Daan)






Exactitudes 5.0


The 5th revised edition 2011, including 48 new series, of Exactitudes is out now!

Exactitudes 5.0Exactitudes 5.0
(Exactitudes 1. Gabbers – Rotterdam 1994)

The makers of this ongoing project, or should we say research document, Ari Versluis and Ellie Uyttenbroek, will sign their book “Exactitudes 5.0” at Berlin Weekly at the Linienstrasse 160, Berlin. June 30th, 20:00 – 22:30.

On Exhibit

Some of the Exactitudes can also be seen at the exhibition Basic Instincts, villa Elizabeth, invalidenstrasse 3, and at The Dutch Embassy, Klosterstrasse 50, also in Berlin.
The 5th revised edition 2011, can be ordered for € 37.50 at