Christopher Bailey gave Burberry the Rainbow Check
Christopher Bailey has been working for 17 years at the luxury brand Burberry, both as creative-director and later on also as CEO. He was responsible for the very succesful revamping of this classic brand, which is of course famous for it’s gabardine trench coats; lined with the, even better known, trademark plaid in beige, black and red. (created in 1924 and officially named ‘Nova check’).
The Rainbow Check
Mr Bailey is leaving the brand in March 2018 and will leave the company completely by the end of 2018. The last collection under his supervision: The February 2018 Show, is not only a gift to Burberry-Lovers but also to the LGBTQ+ community. The collection was dedicated “to and in support of, some of the best and brightest organizations supporting LGBTQ+ youth around the world”. There has never been a more important time to say that in our diversity lies our strength and our creativity.’ – Christopher Bailey
And so it happend: ‘The Rainbow Check’ was created. Iconic!
(A Swatch of the Rainbow Check, pinned to the invites for the Burberry fashionshow at London Fashion Week in February 2018.)