Window shopping in Milan is one of Mimi’s greatest pleasures. This week is all about furniture and industrial design ’cause it’s Milan Design Week #mdw19, but we do need our fashionfix so we took a stroll along the shop windows of the high-end fashion brands in the area around the Via Montenapoleone. Below some pictures we made for y’all, who don’t have the time to go shopping for fashion design.
From Industrial to Discotheque to Safari
From the top of our heads (and thus in a nutshell) we could not help but spot the following ‘trends’. ‘Discotheque’ with neon colors, hologram, shine and glitter in silver, gold and bright colors. ‘Industrial’ with neon lights, concrete, silver detailing and transparency or plastic. On the ‘Safari’ side of the ‘shop-window-spectrum’ in Milan: animals, in particular the giraffe, monkeys and birds. Furthermore we’ve seen some tie-dye, at Prada and Stella McCartney only, and of course the color pink in all kinds of romantic shades.
Shop windows with a very romantic and girlie vibe, in pink: from pastel to shocking. Pink. The larger-than-life easter egg is made by Cova
Fiorucci is back. The fashion brand, named after it’s founder Elio Fiorucci, is seriously open for business again. After 2 decades of offering cheaply produced licensed garments, they now (Feb 2019) have a collaboration capsule-collection with Adidas in a store near you.
Working with Adidas gets a brand some kind of standing, they don’t collaborate with just any brand or designer. Well known designers such as Raf Simons, Stella McCartney, and Jeremy Scott (who now is the art-director at Moschino) are collaborating with Adidas, so Fiorucci is in good company. #AdidasOriginalsByFiorucci offers limited editions of streetwear, trainers and accessories carrying the signature fun-discotheque-vibe of the brand.
Fiorucci was relaunched In 2017 when the ‘eighties-revival’ was at its peak. A smart move also was publishing the Fiorucci (history) book alongside. (Rizzoli ISBN100847860159) Introduction to the brand was also done by the first campaign for that summer-season, shot by Josh Wilks with Georgia May Jagger (daughter of Mick Jagger and Jerry Hall) in the the main role. The new team re-created the old Fiorucci vibe and images. (more info to be found on fiorucci.com)
The Pret-a-Porter runway shows for the Winter of 2019 are just about to finish. Mimi Berlin is very fond of prints and thus noticed a mini trend: How to make your summer flowers suitable for the winter season? Use huge bright flowers and place them on a black background. Add black and yellow solids, and, presto! You have yourself a wonderful and easy to sell capsule-collection.
Sympany is a textile recycling social enterprise from The Netherlands, it collects and re-purposes used clothing in order to fund charitable projects. The gathered second-hand clothes are being sold a.o. in African countries. (specifically to Zambia, Malawi, DR Congo and Angola) The used clothes are also being recycled into cleaning cloths and insulation material and they are upcycled into ‘new fabrics’ as well.
The launch at Magazijn in Amsterdam, behind the sewing machine: Vita Stasiukynaite, student at the fashion dept at the Rietveld Academy.
Embroidery-artist Victoria Villasana’s embelishment of the black and white photography by JW Kaldenbach. imagecredits: mimi berlin blogger team
Invite for the launch. imagecredits: bysympany.nl
BySympany is a new initiative in which funds are generated by collaborating with (sustainable) fashion brands. The collab with Dutch jeanslabel Kyuchi is the first in line: ‘By Sympany By Kuyichi created jeans with upcycled rags. (20% of the jeans consist of recovered fibres) Continue reading →
The ultimate designer clothes, from Alaïa, who sadly passed away last year, are brought back to live in the shape of Maison Alaïa. And to be more specific: its first digital store which exclusevily carries the New Edition Collection, a series of iconic pieces selected from the Azzedine Alaïa archive. Make sure to visit this site, even if it’s only once.
New Edition Collection
“Each of these garments will be made to the exact specifications and rigorous construction insisted upon by Mr. Alaïa himself and in the original fabrics or, should these no longer be available, in new materials inspired by them. Garments will carry a label according to the year this design was first shown.”
(imagecredits: Maison Alaïa)
Current season Maison Alaïa ready-to-wear, shoes, and accessories will be available, also
the ‘Les Intemporels’ which are classic pieces. And if that isn’t enough for you: there are two Alaïa flagships stores, one in in Paris and one in London. Continue reading →
Susan Bijl is a designer best known for her nylon shoppingbags. Ellie Uyttenbroek is best known for the ongoing photoseries Exactitudes. These two women themed up to create the newest ‘Susan Bijl collection’ named ETNOMANIE. Have a look at the campaign images below, how lovely are they?!(campaign image credits: Photography by Jan Bijl. Models: Jelke Ostermann, Angelina Koemans, Johan Amenyeku, Ebony Netserab, Eisha Hersilia. Design: Mary Pelders. Assistance: Pia Please)
The collection of bags, pouches and a raincoat is available in five colors, based on skin tones. The colors are named after former Nobel Peace Prize winners: Wangari, Barack, Malala, Liu and Agnes (buy/see all at susanbijl.com)