Fiorucci is back. The fashion brand, named after it’s founder Elio Fiorucci, is seriously open for business again. After 2 decades of offering cheaply produced licensed garments, they now (Feb 2019) have a collaboration capsule-collection with Adidas in a store near you.
Working with Adidas gets a brand some kind of standing, they don’t collaborate with just any brand or designer. Well known designers such as Raf Simons, Stella McCartney, and Jeremy Scott (who now is the art-director at Moschino) are collaborating with Adidas, so Fiorucci is in good company. #AdidasOriginalsByFiorucci offers limited editions of streetwear, trainers and accessories carrying the signature fun-discotheque-vibe of the brand.
Fiorucci was relaunched In 2017 when the ‘eighties-revival’ was at its peak. A smart move also was publishing the Fiorucci (history) book alongside. (Rizzoli ISBN100847860159) Introduction to the brand was also done by the first campaign for that summer-season, shot by Josh Wilks with Georgia May Jagger (daughter of Mick Jagger and Jerry Hall) in the the main role. The new team re-created the old Fiorucci vibe and images. (more info to be found on fiorucci.com)
What does one do killing spare time on a Sunday? Right….take pictures.
Mimi Memories; Playing around with the Polaroid camera, bananas and a portable neon light…….fun in, what obviously has to be, the 1980s.(tiger print t-shirt from Fiorruci) Found on the attic of Mimi Berlin Headquarters, in one of the boxes filled with polaroid pictures. Most of them even more vague (in topic as well as in quality) as the ones above.
Do you remember Xuly Bët? The fashion labelXuly Bët by Lamine Badian Kouyaté was a HOT label back in the ninetees of the previous century. The recycling of clothes was the hottest thing happening back then, imagine: Wall Street (the movie) was very mainstream. The Xuly Bët collection has been awarded with the Creator of the Year award by the New York Times in 1994 and received the ANDAM award in 1996. The collection was also a part of the Africa 2005 exhibit at the Victoria and Albert Museum. Xuly Bet’s clothes also reminded us of the work by artist Jean-Michel Basquiat.
Xuly Bët, Fall 1994, Multicolor recycled wool and red nylon
Today you can buy the Xuly Bet collection online but it has a different vibe now, it seems a bit cheap and uninteresting (That same kind of change that happened to our once favorite brand Fiorruci) (Images courtesy of the Museum at the Fashion Institute of Technology)