Mimi Berlin Blogger Team visited the opening of the Seletti Flagship Store Amsterdam just about a month ago. Seletti is an Italian furniture design brand known for it’s pop-culture-inspired products which bring humour and quality into your home. The store is situated in the Runstraat at number 22, that’s near the Prinsengracht. It’s hard to miss because the shopwindow boosts an overwhelming and very colorful tableaux-vivant.
Illustration is signed Van Straelen. The elephant that Charles and Ray Eames initially developed out of plywood in 1945 is available in plastic from Vitra. The Folded elephant is made from a single sheet of leather and produced by Deru in Germany in the 1960s (buy).
IJmagazine is a printed ‘glossy’ magazine about Amsterdam-Noord, well, it’s actually printed on beautiful matte paper. By ‘glossy’ we mean that the content is very high-end in means of lay-out, photography and stories. Inside this second issue you will find a photo-series by Mimi Berlin and JW Kaldenbach. We made an alternative shopping-editorial on things ‘made’ and ‘collected’ in Amsterdam-Noord.
Furthermore the magazine shows hot-spots, interior styling, architectural pieces in Noord, and most important: newly build homes, as in buildings for sale in the Northern part of Amsterdam, across from the city-center near the IJ waterfront.
IJmagazine is for sale
The IJmagazine is for sale at the so-called better bookstores, such as for example Athenaeum and Scheltema in Amsterdam. Or subscribe to the ‘aan t IJ‘ newsletter and get it for free.
Louis Vuitton shows its latest ‘Objets Nomades’ collection in six spaces at the Palazzo Serbelloni in Milan during Milan Design Week 2019. “Since the launch in 2012, the Louis Vuitton Objets Nomades collection has grown into a collection forty-five limited-edition travel-inspired objects imagined by some of the world’s most renowned designers.”
Maybe it’s us, at Mimi Berlin, but this presentation felt like we were visiting one big and very luxurious discotheque in the 1980s. The tone was set at the entrance; a winding stairwell, completely lit in blue with loud pumping music in our eardrums. Heavenly!
The designs for ‘Objets Nomades’ all have in common that they are inspired by travel furniture. The newest design, the Anemona table by Atelier Biagetti, made sure we were travelling in our minds into the deep sea.
The first room we entered is filled with designs by the Campana brothers. A Jungle themed-room; The jungle seen in a tropical, colorful and cartoonesk way. Sofa’s and hanging chairs reminiscent of fruit, sided by multicolored palm-leaves in a sparsely lit space. That sounds laim but this furniture is SO high-end, well made and pretty that it’s absolutely not!
New designs by Marcel Wanders are the Diamond sofa and chair and the Venezia lamp
The largest room at the Palazzo Serbelloni has the calmest vibe. The ceiling is covered in hunderds of Bell Lamps made from paper. The original Bell lamp is made in leather and (Murano) glass and is designed by Barber & Osgerby for the 2012 Objet Nomades collection, the first edition.
The last room, a white one with mirrors, is filled with the Dolls Chairs, designed by Raw Edges, all upholstered differently. Again, accompanied by loud and danceable music. See more of this room in the video below.
Honestly, we, at Mimi Berlin, had a blast with all this glittery shine and up-scale glamour!
Moooi is presenting at a new location this year, to be exact the Mediateca Santa Teresa building, situated at the via della Moscova 28 in the Brera Design district. Also brand new are two new Moooi designs. The BFF Sofa designed by Marcel Wanders and The Party, lamps by Dutch designer-duo Kranen/Gille. The lamp is hard to be missed at the venue; it is made in ceramics in the shape of a face and comes in many, mucho varieties. The newest Moooi couch is harder to get a glimpse of, because the visitors are lounging and even sleeping on it. (FYI; We visited at the end of the day.)
According to Moooi’s PR; Luxurious, Whimsical and Original are main keywords for this presentation. We, at Mimi Berlin, think they are right.
Foam Wall Coverings
It’s the first time we noticed the interesting ‘Extinct Animals Collection‘ a collection of soft foam-like, 3D wallcoverings in different patterns (as you can see in the images we took above; in brique, in a pattern that’s named ‘Dwarf Rhino’) These walls remind us of the old-fashioned wallpaper often used in hotels and kitchens in the seventies, they cover unevenness very well. We think it’s a smart move to present it as being luxurious!
Moooi Tokyo Blue
Downstairs you can find the presentation ‘Moooi Tokyo Blue’: everything in indigo blue also furniture in a slightly Japanese setting: workshops with denim and (smelly) dyed leather are on show here as well. A collaboration with Amsterdam Jeans city, ECCO Leather and Shin-Denim and Moooi.
The Mendini Tribute Cinema is an initiative by Marcel Wanders and Milano Design Film Festival, it’s in honour of Alessandro Mendini. Seen at the Moooi venue at the Mediateca Santa Teresa, via della Moscova 28 in Milan. We, at Mimi Berlin, loved the simple font use for this pop-up cinema……….