Magis at the Salone del Mobile 2018

Magis

The presentation by the brand Magis was one of our favorites at the Salone del Mobile 2018 furniture fair in Milan. We, at Mimi Berlin, are always drawn to the designs produced by Magis, but this time it wasn’t so much the chairs, stools and tables we liked; it was the stand-design itself we favored. Huge classisistic columns, embellished with perspex and metal cubes in brown/orange/pink tones, stood in the middle of the large and open space, which ended at a wall wich had several fake arcs in it. In total: a postmodern delight from the 21st century.

Award

When we did our research later on, we read that Magis had won a Salone del Mobile.Milano Award and that: “The exhibition design project at the Salone was a product of the collaboration between the company and Note Design Studio in Stockholm.” Congratulations to both companies!
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Milan Design Week 2018 Cubism

Cubism in Interior Design

Next to many round and friendly interior design we also noticed some cubist inspired decor. Not that much, but we feel it could well be the next trend. It almost has to be, because all the ‘Barbapapa’ furniture design you can think of has already been made, for a couple of seasons, by all brands at this point.

These four are the most evident examples of design, leaning towards Cubist shapes: Carpet from Moroso/ Mural by Siri Carlén for Lammhults / Motorcycle Samotracia Mario Trimarchi for De Castelli / Mirror from ClassiCon.

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Vitra at the Salone del Mobile 2018

Vitra

Vitra showcased everything they ever produced in a huge stand. Newest designs mixed with older ones in large mock-up rooms; in different styles and colorschemes: primary colors, in orange, and in a colder colorscheme with silver (introducing the limited edition Verner Panton chair in chrome.) and one in pastels. Furthermore there was an almost educational part to be seen at the salone del mobile fair: ‘classic’ designs by Charles and Ray Eames, Maarten van Severen, Jasper Morrison and Hella Jongerius, showcased in a way that you could see how they are made; a true ‘design showcase’. Also on show, in wooden cupboards as large as walls, were all the accessories produced by Vitra through the years, which was a nice interior-history lesson as well.

We, at Mimi Berlin, thought this was a very impressive and beautiful presentation.

As always; some images of what we desrcibed above. If you would like to read and see more information click to go to vitra.com

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Milan Designweek 2018 Dutch Design and Art at Museo Diocesano

Tutti Dutch at at Museo Diocesano in Milan

Dutch design mixed with Dutch art at the ‘Nothing New’ exhibition. At the same venue; Museo Diocesano in Milan, emerging Dutch design talent at ‘Bar Anne’ on show during Milan Designweek 2018.

Lensvelt

The Dutch (contract) furniture company Lensvelt made quite the bold statement during Milan Design Week 2018 with the exhibition: Nothing New at the Museo Diocesano in Milan. Lensvelt didn’t show new furniture, but mixed it’s previously produced design amongst art (installations). The Nothing New exhibition was curated by Maarten Spruijt, some of the works, including performances were especcially  made for the exhibition at Fondazione Lensvelt. (see all info under the images)

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The Emanuelle Chair: a Sex Icon made of Rattan

Emanuelle Chair

The Peacock chair became the Emanuelle Chair In the 1970s. This throne-like chair with a massive back made of rattan, became a tool for being sexy after the release of the film and the poster-image for the rated X movie Emanuelle; in which the lead-actress Sylvia Kristel posed topless in such a chair. (She did that, or had to, for many years to come.) It became an iconic image associated with sensuality and/or plain sex. Anyone who posed in a Peacock chair became sensual in an instant. And so, it those days you will find images from Julio Iglesias to Brigitte Bardot in a Peacock chair. Amazing!

Exotic Morticia Addams Chair

For people who were old enough to watch TV in the 1960s: you know the chair probably as being linked to the The Addams Family tv series. Mom Morticia Addams sat in one all the time. If you were born in the early 1900’s the peacock chair would have an exotic connotation to it as well, For the first time western culture came in touch with Asian design and materials.There lies the origins of the peacock chair: to be specific in the Philippines.

Twenty First Century designer adaptations of the Peacock chair
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Milan Design Week 2018: Friendly Furniture

Friendly Furniture or ‘no harm’ design

Maybe it’s us. Maybe it’s a trend: Friendly Furniture. At the Milan Design week 2018 we saw too many, too much:
Sofa’s disguised as Barbapapa. (from tacchini.it)
Rounded corners and edges; chairs, cupboards and even scissors seemed unharmful (as in babyproof).
Disproportional furniture and accessoiries making you feel small-sized. And, on top of it all; many of these designs are produced in pastel colors. (and in 70s like orange/brown colorschemes)

Oh: we almost forgot to mention the peaceful incense in the shape of a dove!

By the time we saw a presentation smiling at us we had enough of it; and longed for the next trend in line: which we predict will be no-fun, black, shiny and hard: furniture with edges designed to look uncomfortable and nasty!

PS:
Of course there is ‘no-fun’ design to be found; but it’s not yet fully descended, style und trendwise. Also a more divers colorscheme than the ‘baby-pastels’ were presented: we just feel that this trend is the most found in ‘design-land’ for the longest time.

More reports on Milan Design week 2018 by Mimi berlin Blogger Team