Seletti Flagship Store Amsterdam

At the opening of the Seletti store in Amsterdam

Mimi Berlin Blogger Team visited the opening of the Seletti Flagship Store Amsterdam just about a month ago. Seletti is an Italian furniture design brand known for it’s pop-culture-inspired products which bring humour and quality into your home. The store is situated in the Runstraat at number 22, that’s near the Prinsengracht. It’s hard to miss because the shopwindow boosts an overwhelming and very colorful tableaux-vivant.

studio job shopwindow opening selettistore amsterdam

Designer Shopwindow

In the shopwindow there’s a set-up of a complete, imaginary sidewalk-café made with designs by ‘Blow’. ‘Blow’ is the sub-brand that’s created by Dutch design Studio Job and Seletti in 2017. (@blowunofficial) Studio Job’s designers Job Smeets and Nynke Tynagel were part of this setting during the opening on November 8. They were signing products under the pink ‘Streetlamp Floor’. How fun!

More Important Collaborations

The store in Amsterdam carries more than only designs by ‘Blow’. Other well known collaborations, with a.o. Maurizio Cattelan’s and Pierpaolo Ferrari’s ‘Toiletpaper‘ brand and with the designer ‘Marcantonio‘, are for sale. In the back of the store you immediately will notice the furniture, carpet, mirrors and what have you not, designed by ‘Toiletpaper’. The downstairs space is dedicated to the work of Marcantonio. In this room lighting designs, mainly in white, are on display. Make sure you visit the store, it’s a joy to the eye and we are sure that you will find something nice to decorate your home with.

Seletti History

Don’t be fooled by the quirky and young image of Seletti. Like many Italian brands this company also has the family tradition in it’s DNA. The company is founded in 1964 by Papa Seletti. In those early days he started working with Chinese manufactures and gathered valuable production knowledge, which is still an asset for the brand nowadays. The current creative laboratory and designer team; Selab, is founded in 1988 by siblings Stefano and Maria Seletti, Vittorio Boni and Studio Badini.

Folded Elephants made in the 19th Century

Folded Elephants

Illustration is signed Van Straelen. The elephant that Charles and Ray Eames initially developed out of plywood in 1945 is available in plastic from Vitra. The Folded elephant is made from a single sheet of leather and produced by Deru in Germany in the 1960s (buy).

Made In Amsterdam-Noord Photography for IJmagazine

IJmagazine

IJmagazine is a printed ‘glossy’ magazine about Amsterdam-Noord, well, it’s actually printed on beautiful matte paper. By ‘glossy’ we mean that the content is very high-end in means of lay-out, photography and stories. Inside this second issue you will find a photo-series by Mimi Berlin and JW Kaldenbach. We made an alternative shopping-editorial on things ‘made’ and ‘collected’ in Amsterdam-Noord.

Amsterdam Noord

Furthermore the magazine shows hot-spots, interior styling, architectural pieces in Noord, and most important: newly build homes, as in buildings for sale in the Northern part of Amsterdam, across from the city-center near the IJ waterfront.

IJmagazine is for sale

The IJmagazine is for sale at the so-called better bookstores, such as for example Athenaeum and Scheltema in Amsterdam. Or subscribe to the ‘aan t IJ‘ newsletter and get it for free.

More on Amsterdam Noord HERE on this Blog

Objets Nomades by Louis Vuitton at Palazzo Serbelloni in Milan

Objets Nomades 2019

Louis Vuitton shows its latest ‘Objets Nomades’ collection in six spaces at the Palazzo Serbelloni in Milan during Milan Design Week 2019. “Since the launch in 2012, the Louis Vuitton Objets Nomades collection has grown into a collection forty-five limited-edition travel-inspired objects imagined by some of the world’s most renowned designers.”

Discotheque

Maybe it’s us, at Mimi Berlin, but this presentation felt like we were visiting one big and very luxurious discotheque in the 1980s. The tone was set at the entrance; a winding stairwell, completely lit in blue with loud pumping music in our eardrums. Heavenly!

The designs for ‘Objets Nomades’ all have in common that they are inspired by travel furniture. The newest design, the Anemona table by Atelier Biagetti, made sure we were travelling in our minds into the deep sea.

Campana Jungle

The first room we entered is filled with designs by the Campana brothers. A Jungle themed-room; The jungle seen in a tropical, colorful and cartoonesk way. Sofa’s and hanging chairs reminiscent of fruit, sided by multicolored palm-leaves in a sparsely lit space. That sounds laim but this furniture is SO high-end, well made and pretty that it’s absolutely not!

Marcel Wanders

New designs by Marcel Wanders are the Diamond sofa and chair and the Venezia lamp

Diamond Sofa and Chair by Marcel Wanders for louis vuitton's objets nomades

Bell Lamp

The largest room at the Palazzo Serbelloni has the calmest vibe. The ceiling is covered in hunderds of Bell Lamps made from paper. The original Bell lamp is made in leather and (Murano) glass and is designed by Barber & Osgerby for the 2012 Objet Nomades collection, the first edition.

By the way. It seems to us that the furniture produced by Louis Vuitton used to be foldable or just much smaller in size, what do you think? See previous collections on this by clicking here

Raw Edges

dolls chairs at louis vuitton

The last room, a white one with mirrors, is filled with the Dolls Chairs, designed by Raw Edges, all upholstered differently. Again, accompanied by loud and danceable music. See more of this room in the video below.

Honestly, we, at Mimi Berlin, had a blast with all this glittery shine and up-scale glamour!

View more posts on Milan Design Week 2019 here on this blog

Moooi at Milan Design Week 2019

Moooi, A Life Extraordinary

Moooi is presenting at a new location this year, to be exact the Mediateca Santa Teresa building, situated at the via della Moscova 28 in the Brera Design district. Also brand new are two new Moooi designs. The BFF Sofa designed by Marcel Wanders and The Party, lamps by Dutch designer-duo Kranen/Gille. The lamp is hard to be missed at the venue; it is made in ceramics in the shape of a face and comes in many, mucho varieties. The newest Moooi couch is harder to get a glimpse of, because the visitors are lounging and even sleeping on it. (FYI; We visited at the end of the day.)

According to Moooi’s PR; Luxurious, Whimsical and Original are main keywords for this presentation. We, at Mimi Berlin, think they are right.

Foam Wall Coverings

It’s the first time we noticed the interesting ‘Extinct Animals Collection‘ a collection of soft foam-like, 3D wallcoverings in different patterns (as you can see in the images we took above; in brique, in a pattern that’s named ‘Dwarf Rhino’) These walls remind us of the old-fashioned wallpaper often used in hotels and kitchens in the seventies, they cover unevenness very well. We think it’s a smart move to present it as being luxurious!

Moooi Tokyo Blue

Downstairs you can find the presentation ‘Moooi Tokyo Blue’: everything in indigo blue also furniture in a slightly Japanese setting: workshops with denim and (smelly) dyed leather are on show here as well. A collaboration with Amsterdam Jeans city, ECCO Leather and Shin-Denim and Moooi.

View more posts on Milan Design Week 2019 here on this blog

Mendini Tribute Cinema at Moooi Mimi <3 the Font

Mendini Tribute Cinema

The Mendini Tribute Cinema is an initiative by Marcel Wanders and Milano Design Film Festival, it’s in honour of Alessandro Mendini. Seen at the Moooi venue at the Mediateca Santa Teresa, via della Moscova 28 in Milan. We, at Mimi Berlin, loved the simple font use for this pop-up cinema……….

View more posts on Milan Design Week 2019 here on this blog