Swedish Design Moves

Home Gone Wild is the name of the group exhibition by Swedish Design Moves Participating are 22 companies and several Swedish design institutes. We, at Mimi Berlin, visited the Home Gone Wild, or Hemma Gone Wild. (Hemma means Home we guess). presentation at the Fuorisalone (that’s in the city not at the fair) during Milan Design Week 2019.

Mimi’s take on the Home Gone Wild show.

We enjoyed this presentation very much because it gave a peak into what the future could hold for us; with a touch of humour to it. Next to showing not only wonderfully crafted furniture, this presentation could well be changing the mindset of how we handle interior-design today. How we decorate our home in the future, shifting priorities about design in general and gathered designs in our home.
At least, that’s what we got out of it.
Read the story below written by Swedish Design Moves.

When Nature takes over

For most Swedes, the idea of HEMMA (HOME) is closely linked to a strong connection with nature. While this relationship is often romantic, nature can also be something threatening. What happens when it takes over? Swedish Design Moves returns to Milan Design Week this year with HEMMA gone wild– a sequel to the 2018 exhibition, HEMMA – Stories of Home.

Joyn Studio

Curated and designed by Joyn Studio, HEMMA gone wild invites visitors to experience an abstract and playful vision of home, from hallway to living room and onwards through an unfolding scenography that showcases the best of Swedish design, drawn by curiosity and a mood of mystery. 

Home is Hemma

Home is a place of refuge and security – but it can also be a place from which to escape. HEMMA gone wild explores the complex relationship that we have with home and the influences of both nature and technology as they shape our experience of living and our connectedness with the changing world around us.  (read more at swedishdesignmoves.com)