Window shopping in Milan is one of Mimi’s greatest pleasures. This week is all about furniture and industrial design ’cause it’s Milan Design Week #mdw19, but we do need our fashionfix so we took a stroll along the shop windows of the high-end fashion brands in the area around the Via Montenapoleone. Below some pictures we made for y’all, who don’t have the time to go shopping for fashion design.
From Industrial to Discotheque to Safari
From the top of our heads (and thus in a nutshell) we could not help but spot the following ‘trends’. ‘Discotheque’ with neon colors, hologram, shine and glitter in silver, gold and bright colors. ‘Industrial’ with neon lights, concrete, silver detailing and transparency or plastic. On the ‘Safari’ side of the ‘shop-window-spectrum’ in Milan: animals, in particular the giraffe, monkeys and birds. Furthermore we’ve seen some tie-dye, at Prada and Stella McCartney only, and of course the color pink in all kinds of romantic shades.
Shop windows with a very romantic and girlie vibe, in pink: from pastel to shocking. Pink. The larger-than-life easter egg is made by Cova
What do Kate Moss, Tupac Shakur, and President Erdogan have in common? Yes! You guessed right: they have been holograms. Alexander Mcqueen turned Kate Moss into one at his fashion show for the winter 2006 season. In 2012 Tupac Shakur was projected (after his death) to perform with Snoop and Dr. Dre at Coachella. And, the least romantic use for this technique: the president of Turkey’s hologram gave a speech at a rally which he could’t visit in the flesh. What’s n.e.x.t.? Will we be hologramming eachother instead of texting? Probably!
Kate Moss at the fashion show by Alexander McQueen Autumn/Winter 2006
Tupac Shakur at Coachella 2012
Turkish Prime Minister Erdoğan at a political party meeting Izmir in 2014
(Click movies to go to you.be for credits)
There are loads more of examples like the ones above: but we chose these three because they illustrate perfectly how 3D projection has evolved from something conceptual (in this case high-end fashion) to plain main-stream use so rapidly.
Hologram is ofcourse an oldfashioned term nowadays its just a 3D projection.
“A hologram is a photographic recording of a light field, rather than of an image formed by a lens, and it is used to display a fully three-dimensional image of the holographed subject. In its pure form, holography requires the use of laser light for illuminating the subject and for viewing the finished hologram.” (for you nerds out there read more at wikipedia)