Joan Crawford and The Soft Drink

In 1956 Joan Crawford wed chairman of Pepsi-Cola Alfred Steele (at the Flamingo Hotel in Las Vegas) After his death in 1959, Crawford joined Pepsi’s board of directors and went on to work as a spokesperson on behalf of the company.

Crawford received the sixth annual “Pally Award”, which was in the shape of a bronze Pepsi bottle. It was awarded to the employee making the most significant contribution to company sales. In 1973, Crawford was forcibly retired from the company.tumblr_mqjo2d1DE31r1xgcfo1_1280Joan Crawford, Frankfurt June 1963. (Photo credits: Tony Evanoski / ©S&S via joancrawfordbest)

A Joan Crawford alphabet

A Joan Crawford alphabetA Joan Crawford alphabet

Arcylic on canvas, 215 x 300cm by Donald Urquhart, 2007. Taking the form of a beginner’s lexicon detailing the infamy of Mommie Dearest, Donald Urquhart describes his A Joan Crawford Alphabet as, “an obituary in 26 parts”. Labelled with the folly fonts of cabaret posters, Urquhart’s humorously crude drawings illustrate a life that was as famous off-screen as on, entwining Crawford’s iconic film roles with her scandalous personal life to create a portrait of a legend in collective consciousness. In her early career, Crawford became famous for her ‘rags to riches’ characters, and later for more psychologically dark roles. After her death in 1977, Crawford’s ‘true persona’ was revealed in a biography written by her daughter: a damning portrayal of egoism, alcoholism, mental illness, and child abuse. Though Urquhart’s painting looks spontaneous, his process is very labour intensive. Using the smallest brushes available to ensure total control of his lines he addresses each image with the devotion of an obsessive fan. Available as a poster at the Saatchi gallery webshop