Milan Design Week 2019 Ventura Centrale

Ventura Centrale

Ventura Centrale hosts 16 presentations at the abandoned warehouses alongside Milan’s Central Station (centrale fs) during Milan Design Week 2019. This is the third edition of Ventura Centrale and there is lot’s to see and do this year. Visitor’s can try on wooden clogs, write their opinion down or get their bodies mapped: from artisinal to high-tech design and everything in-between; it’s all there!

Presentations, a list.

The 16 vaults under the Ventura Centrale train station will this year be host to: Maarten Baas (The Netherlands), Aria (Italy), Noroo Group (Korea), AGC (Japan), Lavazza and Gufram (Italy), Rapt Studio (US), Sky-Frame (Switzerland), Lensvelt & Modular Lighting Instruments (The Netherlands, Belgium), Weltevree (The Netherlands), FREITAG (Switzerland), TAKT PROJECT (Japan), Yamaha Corporation Design Laboratory (Japan), Cosentino (Spain), Humanscale (US), DNP (Japan), dpot modern and contemporary Brazilian furniture (Brazil). Open from 10:00 – 20:00

Tip from Mimi Berlin

If you have little time to spare we, at Mimi Berlin, recommend you go see the Japanese DNP printed lighting installation first, and work your way back to the pop-up restaurant ‘Bar Baas’ at Dinky’s (by Maarten Baas and Lensvelt design) for lunch or dinner.

Advertising: Lavazza in your Face

The Lavazza Ad Campaign in Milan.

During Milan Design Week 2018 we were constantly confronted by Lavazza. We drank the actual coffee; at the Lavazza Tiny Bar by Toiletpaper in the Santa Teresa Library at the Brera design district, and at other locations. While drinking we were of course confronted by the merchandise itself and also; all across Milan city we saw the larger-than-life posters; many of them.

target-group

It has been a long time since we’ve felt we were in target-group. It used to happen all the time when we were younger, but nowadays there’s not so much stuff we have to buy, according to marketeers. Continue reading