Advertising: Lavazza in your Face

The Lavazza Ad Campaign in Milan.

During Milan Design Week 2018 we were constantly confronted by Lavazza. We drank the actual coffee; at the Lavazza Tiny Bar by Toiletpaper in the Santa Teresa Library at the Brera design district, and at other locations. While drinking we were of course confronted by the merchandise itself and also; all across Milan city we saw the larger-than-life posters; many of them.

target-group

It has been a long time since we’ve felt we were in target-group. It used to happen all the time when we were younger, but nowadays there’s not so much stuff we have to buy, according to marketeers. Continue reading

Roller Derby for Girls

Roller Derby for Girls

Roller Derby is a contact sport played by two teams of five members roller skating in the same direction around a track, they have all kinds of matches whilst doing so. Basically one of the teams needs to be the fastest; the players are very rough with each other in order to accomplish a win. Roller skating marathons became populair in the 1930s, just like the dance marathons. Roller Derby is a sport with a high entertaiment value; the same kind the american wrestling matches have.

The black and white image is made at a Roller Derby match in 1948, taken from Time/Life Magazine. (read the article and see more images here at time.com)
Continue reading

Electric Co 01 Bianca Jumper

Electric Co 01 Bianca Jumper

Electric Co is the company owned and founded by Dutch (knitwear) designer and researcher Conny Groenewegen. Electric Co offers it’s customers waistcoats, jackets, bombers and jumpers; like the Bianca Jumper from the Electric Co Collection 01. All the garments are sewn by and hand finished in the Netherlands, they are produced in a limited edition.

(Image credits: Electric Co video & photography DOP / edit: Hessel Waalewijn . Creative director: Ralph Vaessen . Model: Laura (Max Models)

Electric Co Collection 01. Redefining perspectives on femininity and luxury
In the 01 collection a 3D knit structure made from Polyester monofilaments behaves like an exoskeleton ‘recoding’ the archetypical bomber and sweater silhouette to fit Electric Co’s vigorous dynamics, enabling bold shapes to interact with the feminine contour. This Polyester monofilament, an industrial leftover, adds a luxurious metallic shine to each garment delicately contrasted by an extra fine wool and mohair which gives the garment wear ability and comfort. Reclaimed Polyester monofilament is scarce. According to what is available, fine and thick monofilaments are used. This is one reason why the Electric Co designs are produced in limited editions: In continuous evolution from one collection to the other.

Continue reading

Solve, Share Like and Win at Mimi Berlin

Solve, Share Like and Win at Mimi Berlin

It’s Brainbreaker Wining time at Mimi Berlin!
Win an original Mimi Berlin silk scarf worth €175,00 !!!!!!!!!

It’s all very simple:

1-Just answer the question, what is this?Solve, Share Like and Win at Mimi Berlin

2-Share the image below with #mimiberlin, and like us on instagram @mimiberlin_amsterdam
Solve, Share Like and Win at Mimi Berlin

3-Wait and see if you are the lucky one to win this limited edition Stallion Scarf, worth €175,-

Have a Nice Day!
xoxo Mimi Berlin

(imagecredits: Wendelien Daan)

Save

Save

Save

Save

Save