Odeum

The presentation by the brand JPC at Milan Design Week 2018 was named ‘Odeum’ (That means, in ancient Greece and Rome: “a theatre for musical performances”.) This presentation is worth mentioning because it was fun! JPC created a make-belief, “metaphysical theatre”. (I’m not going to dive deep into that, sorry: please surf to JPC Universe for the full story.)

Double Identity

From what I gather from the site, in a tiny nutshell: JCP gives new meaning to everyday-life objects. It actually really was an interesting walk up and down the steps in the darkness of this presentation. There was a lot to discover in each piece of furniture; for instance, the pink blob with golden embellishments has a surprise element: it’s a cupboard. That sounds simple but it’s not: it’s so well made that you’d never guess the thing has doors.

Justine, cupboard, designed by Matteo Cibic

justine haiku, written by Alistair Gentry

Sun Ra Lamp, designed by Nanda Vigo

Belmer, couch, designed by Matteo Cibic

belmer haiku, written by Alistair Gentry

Herma, Rapunza, Wandadesigned by Richard Yasmine

Wanda, designed by Richard Yasmine

Haiku written by Alistair Gentry

Venny, tables designed by Matteo Cibic

Obscene

Also; the products are named after girls and gods, except for the couch: Belmer. According to the Urban Dictionairy Belmer means “A man who loves shoving large items such as bowling pins up his ass.” (Used in a sentence: “He is such a belmer I caught him putting a baseball bat up his ass.”) I’m not quite sure if that’s the Belmer Matteo Cibic had in mind when he named his couch, but it could be. The ‘Justine’ cupboard, also designed by Cibic, is quite a sensual piece of work as well, so are the other designs in this presentation. Continue reading →