The Italian luxury brand Gucci produces, next to fashion, also furniture and home accessoiries which are all (hand) made in Italy. For the first time ever this “collection of furniture and decorative pieces” are gathered in one shop, or living space: Gucci Décor. This temporary shop, which opened during Milan Design Week, feels more like a home. Not just any home but a very eclectic one (think Iris Apfel); vintage design and antiques are mixed with the newest Gucci products, they match very well because the designs are actually quite traditional and are made by some of the most established craftsmen in Italy. The Gucci Décor line is a mix of history, tradition, manual skills, modern fashionable styling and ditto branding, designed to instantly ‘personalize’ your home. Have a look at the images we made, and see if you would like to visit the shop (to smell the scented candles in porcelain jars for example)
More is More
We, at Mimi Berlin, think Gucci’s creative director Alessandro Michele’s motto must be ‘More is More’ (duh). Similar to his clothing collections, the clashing of prints, embroideries and colors aren’t used sparsely at all, au contraire! Again; “more is more and less is a bore” and let’s put a logo on top of that. It all is very enjoyable to the eye for sure.
Gucci Merchandise Galore
Pillows, scented candles, porcelain, double-sided screens, mugs, wallpaper, blankets, sidetables, trays and what have you not, can be bought at Gucci Décor, Via Santo Spirito in Milan. (opposite the Balenciaga store) Sofa’s, chaise longues and chairs are made to order and can be delivered within 3 months if you live in Europe.