It’s TimeToParr with Photographer Martin Parr and Gucci


Make-believe street photography in Italy and in Asia. British photographer Martin Parr worked for the Gucci watches campaign, the result is lovely! Hashtag:TimeToParr.

The images above are taken from the Gucci site view more of these images HERE at

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Rossana Orlandi Eyewear

Rossana Orlandi Eyewear

Rossana Orlandi is a design curator and shop owner of Spazio Rossana Orlandi in Milan. You can recognize her by her large white vintage spectacles with blue tinted glasses. (and by her UGGs in winter-time and her Repetto flats in the Summer) She is also her own marketing-tool; in the shape of Rossana Orlandi Eyewear “Through the years this stylish big-size vintage sunglasses became a signature of Rossana Orlandi. In 2015 she decided to lounch the production of this iconic shape. The first shades were presented at galleria Rossana Orlandi during Salone del Mobile 2015.” (read more The glasses come in an Unlimited Edition (of course, why not?!) and cost €340,-

More on Rossana Orlandi on this blog

Dr. Schlumbohm’s Chemex Brewer

Dr. Schlumbohm’s Chemex Brewer

“The CHEMEX® coffeemaker was invented in 1941 by Dr. Peter Schlumbohm, a German chemist who immigrated to New York in 1936.

When designing the CHEMEX®, Schlumbohm desired to not only make brewing the perfect cup simple, but also to have the vessel be a thing of beauty. Being a chemist, he studied and understood clearly the chemistry behind the extraction of flavor and caffeine from coffee beans.” (images via/read more The Chemex Coffee Brewer is still available. (Image with CoffeeSock filter via prima-coffee.comContinue reading

Connected Devices to make Life Easier

Connected Devices to make Life Easier

Cute Devices connecting real-life actions with data, to make our lives easier; so the marketing story goes. They have the same sort of functions as for example, a fitness tracker (with app), which you just put around your wrist. The difference is that these friendly figures are made for the parents in this world. They are equally easy to manage but the given explanations are overly simple, almost childlike, this results in tricking the customers into thinking it’s a very difficult device, designed to be very easy in use. The shapes are also simple and childlike and very pretty we must say: Kawaii!. These plastic devices should be easy to bond with………….maybe we need Mother to find our keys our keys every morning……

BleepBleeps are a set of 8 abstract but cute, connected devices that help you get pregnant, give birth, look after your baby and raise your child. Each device connects to the BleepBleeps app and gives you access to simple tools, guidance and content to make parenting easier. For example; Sammy Screamer, you can stick this device on the things, or people, you want to keep an eye on and she’ll (yes, it’s a girl!) let you know if they move. Baby’s buggies and strollers, doors, windows and cupboards, handbags and rucksacks, laptops or even the cookie jar!

Mother and the Motion Cookies, by, are a family of smart sensors. Mother looks cute, the Cookies not so much, but they are extremely versatile. They connect automatically to the application you assign to them, they analyze movement, measure surrounding temperature, they learn and continuously re-adapt to connect real-life actions with data, they can be affixed to almost anything; objects and people. Cookies transmit data to the nearest Mother, but they don’t have to be housebound. Even with no Mother in sight, they have the capacity to memorize up to 10 days of data and upload it to the system as soon as they encounter a Mother. Up to 24 Motion Cookies can be connected simultaneously to one Mother.

We suggest you visit the sites to read more information, or to order (Images courtesy of the designers )



Birkin Kelly Gisele Daphne Coppola and Del Rey

Birkin Kelly Gisele Daphne Coppola and Del Rey. We all are familiar with The Birkin and The Kelly but did you know about the Gisele or the Daphne, we at Mimi Berlin sure didn’t and we found out why.

Matching the actual product above with the advertisements and other alluring pictures below can be a nice game! Try it, (without enlarging the images)

Kelly Bag / Grace Kelly / Hermes 1935

The beginning of the Kelly bag design as we know it now started in the 1930s. In 1954, Hitchcock allowed the costume designer Edith Head to purchase Hermès accessories for the film To Catch a Thief, starring Grace Kelly. According to Head, Kelly “fell in love” with the bag. Within months of her 1956 marriage to Prince Rainier III, the pregnant Princess of Monaco was photographed using the handbag to shield her growing belly from the paparazzi. That photograph was featured in the Life magazine. The bag was officially named Kelly Bag in 1977 (via)

Birkin Bag / Jane Birkin / Hermes 1981

This bag is the most famous in the fashion world. The legend behind the creation of it is known to everyone. In 1981, Hermès chief executive Jean-Louis Dumas was seated next to Jane Birkin, a singer and actress, on a flight from Paris to London. She had just placed her straw bag in the overhead compartment of her seat, but the contents fell to the ground, leaving her to scramble to replace the contents. The woman complained to Dumas that she wasn’t able to find a roomy but elegant bag she liked. And already in 1984, a black supple leather bag was designed for her. Birkin has been using the bag for herself since then.

Gisele Bag / Gisele Bundchen / Luella 2002

In 2002 when the Luella brand was on the verge of bankruptcy Gisele was asked to carry the new bag named in her honor on the runway. Soon after the show the bag started selling very well. The Gisele Bag by Luella literally saved the company but is hard to find nowadays, it hasn’t become a real classic, and we at Mimi berlin predict it won’t be (read more at millionlooks)

SC Bag / Sofia Coppola / Louis Vuitton 2009

In 2009, Sofia Coppola arrived at the historic Louis Vuitton ateliers in Asnières, near Paris to design her very own bag. A close friend of Marc Jacobs, then Creative Director at Louis Vuitton, the movie director wanted a bag for a women who “is always on the go and has things to do, something between the Speedy and the Keepall“. And so the Sofia Coppola came into being, and was later marketed worldwide. The Coppola is an ideally sized bowling bag, with clean lines and a timeless design – it’s a travel bag for everyday city life, and has fast become one of the French brand’s most recognizable products. (via

The Daphne Bag / Daphne Groeneveld / Jason Wu 2012

Jason Wu met Daphne Groeneveld when she first arrived in New York and just fell in love with her. Daphne’s striking, classic with a twist look reminded him of this bag and he decided to name it after her. ” I created the Daphne in her likeness, casting a modern spin on a 1940s frame bag by lending it softer structure and a more relaxed look. Well, that doesn’t sound very inspiring does it? The Daphne bag won’t stand the test of time like the Birkin or the Kelly have done. Ms Groeneveld doesn’t wear this bag in public, we could’t find any pics except for the one above.  (via neimanmarcus)

The Del Rey / Lana Del Rey / Mulberry 2013

The Del Rey has a timeless style and sensibility that evokes thoughts of both retro and modern luxury. Inspired by the nostalgic style of singer Lana Del Rey it exudes simple, refined elegance and an understated, common-sense practicality. The shape implies a structured smartness but in reality celebrates the tactile quality of buttersoft leather. Ms Del Rey has been spotted wearing this bag many times! (via mulberry)