Advertising: Lavazza in your Face

The Lavazza Ad Campaign in Milan.

During Milan Design Week 2018 we were constantly confronted by Lavazza. We drank the actual coffee; at the Lavazza Tiny Bar by Toiletpaper in the Santa Teresa Library at the Brera design district, and at other locations. While drinking we were of course confronted by the merchandise itself and also; all across Milan city we saw the larger-than-life posters; many of them.

target-group

It has been a long time since we’ve felt we were in target-group. It used to happen all the time when we were younger, but nowadays there’s not so much stuff we have to buy, according to marketeers. Continue reading

World Premiere: Miles Aldridge (after Cattelan) at Reflex Gallery

World Premiere: Miles Aldridge (after Cattelan) at Reflex Gallery

Reflex Gallery has presented the latest series ‘(after Cattelan)‘ by British Photographer Miles Aldridge at the photography-fair Unseen Amsterdam: a world premiere. For the ‘(after Cattelan)‘ project, Miles Aldridge was invited by the Italian artist Maurizio Cattelan to photograph in his exhibition ‘Not Afraid of Loveat the Musee de la Monnaie in Paris, which will run through and to respond to his art. This special collaboration resulted in a series of six pictures, in which Aldridge’s models are having a dialogue with the most famous sculptures by Maurizio Cattelan .

If you haven’t been to the Unseen Amsterdam fair you probably will have a chance to see and/or buy this work if you visit the Reflex Gallery

(images credits: reflex gallery / mimi berlin/ artsy.net)