Milan Design Week 2018: Friendly Furniture

Friendly Furniture or ‘no harm’ design

Maybe it’s us. Maybe it’s a trend: Friendly Furniture. At the Milan Design week 2018 we saw too many, too much:
Sofa’s disguised as Barbapapa. (from tacchini.it)
Rounded corners and edges; chairs, cupboards and even scissors seemed unharmful (as in babyproof).
Disproportional furniture and accessoiries making you feel small-sized. And, on top of it all; many of these designs are produced in pastel colors. (and in 70s like orange/brown colorschemes)

Oh: we almost forgot to mention the peaceful incense in the shape of a dove!

By the time we saw a presentation smiling at us we had enough of it; and longed for the next trend in line: which we predict will be no-fun, black, shiny and hard: furniture with edges designed to look uncomfortable and nasty!

PS:
Of course there is ‘no-fun’ design to be found; but it’s not yet fully descended, style und trendwise. Also a more divers colorscheme than the ‘baby-pastels’ were presented: we just feel that this trend is the most found in ‘design-land’ for the longest time.

More reports on Milan Design week 2018 by Mimi berlin Blogger Team

Advertising: Lavazza in your Face

The Lavazza Ad Campaign in Milan.

During Milan Design Week 2018 we were constantly confronted by Lavazza. We drank the actual coffee; at the Lavazza Tiny Bar by Toiletpaper in the Santa Teresa Library at the Brera design district, and at other locations. While drinking we were of course confronted by the merchandise itself and also; all across Milan city we saw the larger-than-life posters; many of them.

target-group

It has been a long time since we’ve felt we were in target-group. It used to happen all the time when we were younger, but nowadays there’s not so much stuff we have to buy, according to marketeers. Continue reading

Milan Design Week 2018: Life in Vogue

#LifeInVogue

Vogue Italia Magazine has opened it’s doors to the public during Milan Designweek 2018; for the occassion of introducing the newest issue of Casa Vogue. Emanuele Farneti, editor-in-chief, invited 8 designers and architects to re-design or re-think if you will, the offices of the editorial staff rooms at VogueIT. The #LifeInVogue project is “A reflection on the way of living [in} the contemporary office”

Images: The office of the editor-in-chief by Faye Toogood (Roly-Poly furniture). The current affairs office by Patricia Urquiola. The corridor by Marco Bellini. And the copy machine.

Tourguide

Since the official tourguide didn’t speak English, Mimi got te private tour by a very kind man. We had in-depth conversations about the designs and the magazine. Not so much; the tourguide was actually from security. Quote; “this is also an interesting lamp” and you’ll hear lot’s of WOW and REALLY from Mimi. But our confidence level is high enough; we will share the short clips with you. Have fun watching them!

More video’s made at the Vogue Italia office’s during the tour can be found on Mimi Berlin’s YouTube Channel

Life in Vogue at the Condé-Nast offices in Milan can be visited from 12:00 to 8:00 PM until the 20th of April, 2018.

Mini Runway Report F/W 18 Prada

Mini Runway Report F/W 18 Prada

Mimi Berlin watched the Prada show via livestream (prada.com) in the comfort of her own headquarters (praise technology!) and she has something to say about that fashion show. In a nutshell; first impression published on instagram.

And we’re off to the convention center. Which is also our holiday spot for this year. We are global citizens, wordly wanderers. We are proteced from the cold by High-tech gear, we don’t need socks. Our summer outfits are padded and printed. Our work-wear is made from padded nylon and other thick high-tech cloth (or is that wool?) the colors are in tonal hues of black, yellow, purple, brown and green.

#auchhaben@prada#livestream this #runwayreport was brought to you by #mimiberlin
#live #fromour#headquarters#fashionblogger#pradafw18#mfwfw18
#pradashows#fashionweek#milano#fashionshow#mimiberlinmodeburo

TV 70: Francesco Vezzoli guarda la Rai at Fondazione Prada, Milan

TV 70: Francesco Vezzoli guarda la Rai

Artist Francesco Vezzoli made an installation about the role of television in Italy (RAI) in the 1970s. Rai is Italy’s national broadcasting company, and was the number one mass communication form in the seventies. Mr Vezzoli shows that this was groundbreaking tv, or at least television in Italy was showing how the seventies were, historically seen, an important decade. We, at Mimi Berlin, took a stroll through this impressive exhibition and filmed it for yous….’cause just images aren’t enough to visually explain what this installation is about. But, as always when it comes to art exhibitions, you have to see it for yourself. And if you are interested in the, almost extinct, medium of television you should certainly visit this exhibition.

(images and video’s by Mimi Berlin)

fondazioneprada.org Continue reading

Marni Market Playland in Milano

Marni Market Playland in Milano

We, at Mimi Berlin, didn’t attend the Salone del Mobile 2017 this year because we missed our flight. But that you now by now, if you follow our blog….. Well, this week we will be posting about venues, designs and other places we feel we really missed out on. Being the Fashion Angels that we are we feel sorry for missing Marni‘s Playland installation. Luckily there are lot’s of pictures, gif’s and what have you not, on the interweb. And Marni also created a mini-market online for us to buy stuff from. Like the bag pictured below; which is actually a ‘Maxi geometric vase holder’ or a “trapeze-shaped-PVC- Artefact-product-with-possible-mperfections”; LOL!


“On the occasion of Milan 2017 Salone del Mobile, Marni will be transforming its space at Viale Umbria 42 into one big playground: MARNI PLAYLAND.
Reflecting on the concept of play, Marni invites the public to forget predefined rules and structures and interact with the surrounding space and the intriguing elements it contains. The MARNI PLAYLAND is a stretch of sand which is the perfect backdrop for a series of extraordinary objects and furniture sculptures that have cast practicality aside to embrace their playful side, leaving them open to interpretation.” (read more marni.com)

On Marni’s Youtube channel you’ll find more video’s and more images are to be seen at dezeen.com

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