Milan Designweek 2018 Dutch Design and Art at Museo Diocesano

Tutti Dutch at at Museo Diocesano in Milan

Dutch design mixed with Dutch art at the ‘Nothing New’ exhibition. At the same venue; Museo Diocesano in Milan, emerging Dutch design talent at ‘Bar Anne’ on show during Milan Designweek 2018.

Lensvelt

The Dutch (contract) furniture company Lensvelt made quite the bold statement during Milan Design Week 2018 with the exhibition: Nothing New at the Museo Diocesano in Milan. Lensvelt didn’t show new furniture, but mixed it’s previously produced design amongst art (installations). The Nothing New exhibition was curated by Maarten Spruijt, some of the works, including performances were especcially  made for the exhibition at Fondazione Lensvelt. (see all info under the images)

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Advertising: Lavazza in your Face

The Lavazza Ad Campaign in Milan.

During Milan Design Week 2018 we were constantly confronted by Lavazza. We drank the actual coffee; at the Lavazza Tiny Bar by Toiletpaper in the Santa Teresa Library at the Brera design district, and at other locations. While drinking we were of course confronted by the merchandise itself and also; all across Milan city we saw the larger-than-life posters; many of them.

target-group

It has been a long time since we’ve felt we were in target-group. It used to happen all the time when we were younger, but nowadays there’s not so much stuff we have to buy, according to marketeers. Continue reading

JCP’s Odeum at Milan Design Week 2018

Odeum

The presentation by the brand JPC at Milan Design Week 2018 was named ‘Odeum’ (That means, in ancient Greece and Rome: “a theatre for musical performances”.) This presentation is worth mentioning because it was fun! JPC created a make-belief, “metaphysical theatre”. (I’m not going to dive deep into that, sorry: please surf to JPC Universe for the full story.)

Double Identity

From what I gather from the site, in a tiny nutshell: JCP gives new meaning to everyday-life objects. It actually really was an interesting walk up and down the steps in the darkness of this presentation. There was a lot to discover in each piece of furniture; for instance, the pink blob with golden embellishments has a surprise element: it’s a cupboard. That sounds simple but it’s not: it’s so well made that you’d never guess the thing has doors.

Obscene

Also; the products are named after girls and gods, except for the couch: Belmer. According to the Urban Dictionairy Belmer means “A man who loves shoving large items such as bowling pins up his ass.” (Used in a sentence: “He is such a belmer I caught him putting a baseball bat up his ass.”) I’m not quite sure if that’s the Belmer Matteo Cibic had in mind when he named his couch, but it could be. The ‘Justine’ cupboard, also designed by Cibic, is quite a sensual piece of work as well, so are the other designs in this presentation. Continue reading