Wet T-shirts, they have a history to tell! Mimi Berlin Blogger team dove into that sexy subject…. They became very popular in the 1970s and even kind of mainstream in 1977 when Jaqueline Bisset wore a white t-shirt while scuba diving in the Movie The Deep. Wet- Shirts Contests, they even have a Wikipedia page, originated in the 1940s, thanks to La Tomatina festival in Spain. Filmmaker Dick Barrymore claims in his memoir Breaking Even to have held the first wet T-shirt contest at Sun Valley, Idaho’s Boiler Room Bar in January 1971, as part of a promotion for K2 skis. We all know what a wet t-shirt contest looks like nowadays (if they still exist)…. end of story.
The second promotional Wet T-Shirt contest for K2 skis on March 10, 1971 at Aspen, Colorado’s The Red Onion restaurant and bar. Photo: Pat Bauman Archives (via k2skis)

Advertisement for the JTB, Photo by Doyle Dane, 1972 (via nolimitsphone)

Sheer Enjoyment! Advertisement for Manikin Cigars from the mid seventies (via louxosenjoyables)

Jaqueline Bisset as Gail Berke in The Deep, 1977, directed by Peter Yates, ©Colombia Pictures. (via lemonwade)

Mainstream: Record Album, Bellamy Brothers, Wet T Shirt , 1979 Warner Bros

(photo’s via louxosenjoyables/via khiltscher/via lemonwade/via nolimitsphone)
Thank you Ms Wooller for the inspiration.
xoxo Mimi