Fashion does Art The Trend for 2017
Using art; as in Old Masters, for fashion clothing and/or accesories is at it’s peak right now. (it’s October, 2017) We, at Mimi Berlin, know so because Jeff Koons teamed up with Louis Vuitton to make the ‘Masters LV x Koons‘ capsule collection. (Louis Vuitton Neverfull MM Masters LV x Koons. Front view. image via louisvuitton.com)
Above one of the results of this powerhouse collaboration: the ‘Neverfull’ bag with the Mona Lisa (chopped off at the neck) by Da Vinci: it says so, in goldtone capitals, written over the cheeks. The ‘Masters LV x Koons’ collection consists of 44 pieces divided over 5 ‘masters of art‘ the product-range goes from keychains and Iphone-covers to scarves and bags. We feel that this collection is the epitome of high-end consumerism, using art for fashion has reached the highest leve. (if anybody feels otherwise, please let us know, we are interested obviously)
Let’s be honest; nobody with so-called ‘good taste’ will want to buy products born from this collaboration and we think that ‘they’ (the brand Louis Vuitton and the artist Jeff Koons) know that.
So for anarchy’s sake we scream: Auch Haben! (years ago, for the same reason, we bought ourselves the classic Monogram canvas Speedy 30, personalized with embossed initials)