Hong Kong Ballet 40th Anniversary Video

Posted on 22/05/2019 by Mimi Berlin Amsterdam

Ballet

‘Never standing Stll’ is the name of the latest Hong Kong Ballet campaign in celebration of their 40th anniversary. The art direction, typography and the video are made by Design Army, This design agency is, in their own words, a “Full Service Design Centric Agency”. Okay, they are based in Washington DC. What we really like about this campaign is that it mixes classical and pop references. That is done So well! After watching the video we, at Mimi Berlin, really need to see a performance by this ballet company. #bucketlist

Video

Gotta Love this video! All the color! All the movements! All the references! All the fun! Brill!!

Hong Kong Ballet 40th Anniversary season brand video by Design Army

Design Army

WE’RE NOT DECORATORS WHO CHANGE THE PAINT COLOR. WE’RE STRATEGIC BRAND ARCHITECTS WHO LOOK AT THE WHOLE PICTURE AND IMPACT EVERY ASPECT OF THE MODERN BUSINESS THROUGH THE LANGUAGE OF DESIGN.
Design Army

Click for more on the topic of Dance, here on this blog.

The Shangri Las

Posted on 09/05/2017 by Mimi Berlin Amsterdam

The Shangri Las

The Shangri Las are a girl pop group from the 1960s, They were a bit different from other Girl Groups back then. (groups which name starts with The, similar dressed trio’s with two background singers etc.) because they came from Queens, New York which also was part of the ‘though’ image they had. The Shangri Las recorded songs about alienation, loneliness, abandonment and death, well all the stuff a teenager finds interesting…. Our personal favorites are ‘The leader of the pack’, ‘Sophisticated Boom Boom’ and ‘I Can Never Go Home Anymore’. We could only find one of our favorite songs on video, but never mind that; the girls are a feast to the eye in action, with their tight boots, big hair and shrilly voices. Have a nive day! xoxo Mimi

Yes! the ‘background’ singers are twins! Continue reading →

Giro Giro Tondo Exhibition at the Triennale Museum

Posted on 14/04/2017 by Mimi Berlin Amsterdam

Giro Giro Tondo Exhibition at the Triennale Museum

We, at Mimi Berlin, came to know about the Giro Giro Tondo “design for children” exhibition, at the Triennale museum, which was part of the Milan Design Week during Salone del Mobile 2017, via the local newspaper Het Parool. We didn’t attend the Design Week this year because we missed our flight. This week we will be posting about venues, designs and other places we feel we really missed out on. Giro Giro Tondo Exhibition at the Triennale Museum “The opening is an Ouverture, devoted to play design with a powerful figurative component and a pop spirit.” For us this image is love at first site! (image from the local newspaper.) This we must see in real life! Must!

“A new history of Italian design, devoted to the world of children and to the design and architecture that has been created for them. It includes the games and images that have amused and informed them, the spaces within which they took their first steps, and the objects they used to discover the world.” triennale.org

Fortunately for us this exhibition runs through February 2018. (Concept and Direction:
Silvana Annicchiarico. Exhibition Design and Art Direction: Stefano Giovannoni with Tian Jin. Graphic Design: Giorgio Camuffo with CamuffoLab.

Nice, random, read on the Milan Designweek: dailymail.co.uk

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