September Press for Mimi Berlin

September Press for Mimi Berlin

Our collaboration with Photographer Wendelien Daan is printed in two wonderful magazines this month!!!

September is the magazine fashion month of the year; And we, at Mimi Berlin got press!! In Vogue and Woth Magazine.

Edward Bernays Inventing Public Relations

Edward Bernays Inventing Public Relations

Yes, someone intvented PR!

Edward Bernays’ Green Campaign for Lucky Strike.
The women who smoked In the 1930s didn’t like the green color of the Lucky Strike packages. Edward Bernays set up a major campaign “to convince women that green was the new black.” With assistance from editors at Vogue and Harper’s Bazaar, green began to dominate the fashion world. He came up with the “Green Ball” held in 1934 in New York, featuring some of the city’s most prominent socialites.” (read more neatorama.com)

Edward Bernays for Lucky Strike.
In the late 1920s, American Tobacco Company chairman George Washington Hill wanted to gain the female market for his Lucky Strike cigarettes; so he hired Edward Bernays. Bernays PR company came up in the with the idea to market cigarettes as ‘Torches of Freedom’ Bare in mind that in the 19th century smoking for women in public was not done at all.
During the New York Easter Parade in 1929, “a young woman named Bertha Hunt stepped out into the crowded fifth avenue and created a scandal by lightning a Lucky Strike cigarette. The incident was highlighted even more because the press had been informed in advance of Hunt’s course of actions, and had been provided with appropriate leaflets and pamphlets. What they did not know was that Hunt was Bernays’s secretary and that this was the first in a long line of events that was aimed at getting women to puff. Bernays proclaimed that smoking was a form of liberation for women, their chance to express their new found strength and freedom.” (read more yourstory.com) That worked well! Lucky Strike sold “40 billion cigarettes in 1930 compared to 14 billion just five years earlier” (read more) historyisnowmagazine.com

It’s things-from-the-past-you-should-see-week, an educational program at Mimi Berlin.

If you want more than images; read on…. Continue reading

The History of Circus Legends in a Trend Forecast

The History of Circus Legends in a Trend Forecast

Mimi Berlin’s History Of Circus Legends Group-Portrait was used in a trend forecast page by Textile View magazine (issue #107/Autumn 2015 titled; entre-deux). Although they flipped and cropped our original image, we’ll share the page with you anyways. (Thank You/Danke/Merci Eli Schäffer) Continue reading

Reading the News on Paper

Reading the News

Back in the previous century the News was spread through newspapers. Images of people actually reading the news are so sparse nowadays we thought we’d share some of them with you today. Thera are lot of images to be found , we chose the ones with headlines on  the death of important people. It’s hard to find such an image on Richard Nixon on the internet. But we did trace a lot of headlines of Nixon resigning as president, guess that is the same as dying, in the press. Continue reading