It’s always wonderful if somebody loves your work enough to purchase it. That happened with our green Music Doll this year.As you can see the happy customer mounted the piece on the wall of their restroom. It looks superb, in our opinion.
There are press-days at the start of the Milan Design Week, and that has it’s perks. Not only can you visit venues without waiting in line (looooooong lines, for the most populair presentatons) but you also get press material. We, at Mimi Berlin, are press because we have a blog, where we share all things nice in life. We never really work hard to go everywhere and gather gifts, because that’s not a nice thing to do with your life. Anyhow we went to the press days at Ventura Centrale this year and here’s some images of limited edition stuff we took home.
Gifts for Free
Of course we don’t need: six bags, two plastic coins, one button and several booklets! Altough they are limited editions, what’s the use? We do really want to keep the catalogue from the Broken Nature exhibition at the XXII Triennale. Also, the booklet by Lensvelt we’d like to keep (’cause it’s photographed by JW Kaldenbach) but the rest? We will gladly share that with you; our readers!
How do I get my Free Gift of choice
Just leave a comment below and state what you want. First come first serve, you pay the postage fee. No strings attached but we do expect you to follow us on insta @mimiberlin_amsterdam on facebook @mimiberlinfanpage and here, on this blog. xoxo Mimi
931 Ad Lucky Strike Cigarettes American Tobacco Broadway Actress Leone Sousa
A Lucky Strike advert from the 1930s showing the supposed health benefits of smoking. Source: tobacco.stanford.edu, available here.
Edward Bernays’ Green Campaign for Lucky Strike.
The women who smoked In the 1930s didn’t like the green color of the Lucky Strike packages. Edward Bernays set up a major campaign “to convince women that green was the new black.” With assistance from editors at Vogue and Harper’s Bazaar, green began to dominate the fashion world. He came up with the “Green Ball” held in 1934 in New York, featuring some of the city’s most prominent socialites.” (read more neatorama.com)
Edward Bernays for Lucky Strike.
In the late 1920s, American Tobacco Company chairman George Washington Hill wanted to gain the female market for his Lucky Strike cigarettes; so he hired Edward Bernays. Bernays PR company came up in the with the idea to market cigarettes as ‘Torches of Freedom’ Bare in mind that in the 19th century smoking for women in public was not done at all.
During the New York Easter Parade in 1929, “a young woman named Bertha Hunt stepped out into the crowded fifth avenue and created a scandal by lightning a Lucky Strike cigarette. The incident was highlighted even more because the press had been informed in advance of Hunt’s course of actions, and had been provided with appropriate leaflets and pamphlets. What they did not know was that Hunt was Bernays’s secretary and that this was the first in a long line of events that was aimed at getting women to puff. Bernays proclaimed that smoking was a form of liberation for women, their chance to express their new found strength and freedom.” (read more yourstory.com) That worked well! Lucky Strike sold “40 billion cigarettes in 1930 compared to 14 billion just five years earlier” (read more) historyisnowmagazine.com
It’s things-from-the-past-you-should-see-week, an educational program at Mimi Berlin.
Mimi Berlin’s History Of Circus Legends Group-Portrait was used in a trend forecast page by Textile View magazine (issue #107/Autumn 2015 titled; entre-deux). Although they flipped and cropped our original image, we’ll share the page with you anyways. (Thank You/Danke/Merci Eli Schäffer) Continue reading →