The Fashion Show 2015 / Gerrit Rietveld Academie

The Fashion Show 2015 / Gerrit Rietveld Academie

This year the fashion design students of the Gerrit Rietveld Academie got to show at the Citroën Garage in Amsterdam. The first and second year students showed the results of the project “Something Metal”; they researched shape and form with grey, hard, plastic and came up with some interesting silhouettes. The 8 graduate collections really showed the strong point of each student; trendspotting, research, experiment, and even commercial talent passed us by in the form of well balanced collections. Models (cast and training by Victor de Bie), choreography (by Bas Andrea and Nathalie Haelermans) and styling (by Marleen de Jong) were impeccable, this, combined with the diversity of the Gerrit Rietveld Academie class of 2015, made the show inspirational for us at Mimi Berlin, we thought it’s upbeat vibe was fun and entertaining.

(for professional catwalk photo’s of this fashion show best go to Peter Stigter)
See some Mimi Blogger Team backstage snaps HERE

Collectie/Collection Arnhem 2014

Collectie/Collection Arnhem 2014: “Zest”: Collectie Arnhem is an annual project by 3rd year bachelor students at ArtEZ Fashion Design in which the students get to design, style, sample, present, finance, show, sell and produce their own collection.

The fashion show by Collection Arnhem was held in a photo studio in Amsterdam. At the entrance we were served to a gin tonic and got our shoes protected. On entering the studio a we got a little disoriented because we were in a completely white room without corners. No horizon, nothing to focus us on. until the models walked by. The designs were made in a nude/white/grey color palette with a blue and yellow added hint of “Zest”. The silhouettes were long and lean, often ending at the height of the calf. Volumes were crushed by folding them underneath transparent fabrics. They made use of wonderful fabric embellishments such as knitted smocking techniques and puff prints to make the fabric cringe. At the end of the show the audience could touch and feel all garments as the models stood still. All together a wonderful show!

This year the focus was not only on the clothes. Even before we saw a single garment we already knew a lot about Collectie Arnhem 2014. The students worked their marketing very well! Come to think of it: It is for the first time they spent time on marketing this way (2014 is the 16th edition of Collectie Arnhem). First we got to see Collectie Arnhem’s campaign image; “From Arnhem with Love” shot by photographer Erwin Olaf.  With this campaign they ask attention for the degrading circumstances surrounding gay rights in Russia. The print was inspired on “Beat the white with the red wedge” by El Lissitzky. The t-shirt is available in a limited edition of 60 pieces and will be sold in order to support Amnesty International’s LGBT project. Secondly they produced a perfume (in collaboration with Tanja Deurloo of Annindriya) called Eau de la Mode, “60 years of Arnhem Fashion in one perfume” (note: ArtEZ Arnhem just celebrated it’s 60th jubilee) The development of this perfume started with one question to the hundreds of alumni of the fashion department in Arnhem: What does fashion smells like? The answers were divers, ranging from Cigarette Smoke to a Morning in Paris. Inspired by these answers they created a unique smell (in a limited edition of 60 bottles each with a unique ribbon laser cut with a year from 1953-2014) If you buy a bottle you will support the realization of Collectie Arnhem 2014. Eau de la Mode can be bought at Arnhem Coming Soon and at Margreet Olsthoorn or can be ordered on-line at (80 ml / €100,-) In third place: For the first time the 3rd year bachelor students gave themselves face, simply by posting a group portrait and wishing everybody a great new year 2014 and thanking all that helped them with this project. Needless to say they gained a lot of (press) attention even before they showed the collection. Clever bachelor’s!

ArtEZ Fashion Design Diamond Jubilee

Yesterday we attended the Diamond Jubilee (that’s 60 years) Reunion of ArtEZ Fashion Design in Arnhem, together with 350 other alumni. We had so much fun, we listened to speeches, hugged old schoolmates, admired work of students, had our pictures taken, ate a slice of pizza and drank lot’s of champagne. Standing in the classrooms, were we spent all of our days for 5 years, XX years ago, we pointed out what had changed and remembered how it all used to be, sweet memories, they lit the corners of our minds…..

(Photo’s by Wendelien Daan)

Mimi Movies featured on Gerrit Rietveld Academy site


For the record; We don’t now for how long, but the Gerrit Rietveld Academy in Amsterdam has featured one of our movies on their site. For Mimi Berlin that is an honour. You must know, this is one of the larger art-academies (public) in The Netherlands. They posted the finale of the fashion show held in 2012. Mimi Movies attended the 2013 show as well, those movies can be viewed on Mimi Berlins Channel on Youtube
Mimi Berlin Movies
Click picture to see which movie we are talking about. (screenshot wed Jun 26/ 2013)

Fashion Forever

ArtEZ Arnhem graduation fashion show BA Students June 7 2013, front and backstage.

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ArtEZ Fashion Masters opening the show June 7 2013

Click HERE for PartyPics

Portraits of Fashion Graduates 2013

Since 2007 visual artist and photographer Louise te Poele portrays the graduation students of the department Fashion Design BA of ArtEZ Institute of the Arts, by assignment of and in consultation with Matthijs Boelee, head of the fashion department of ArtEZ. This year the styling is exuberant Series 7 is based on the individual in relation to abundance, colour and texture, hereby referring to this very distinct group of students and how they developed and profiled themselves during their studies.
Art_EZ_Arnhem_fashion_graduates_2013Pieter Eliëns, Graduate 2013. Photography Louise te Poele | concept Louise te Poele and Matthijs Boelee | styling, make-up, hair and flowers by Sunanda Koning, Djovrie Krüs and Andreas Verheijen.

The Series 7 will be on exhibition from June 14/September 22 at MMKArnhem and is accompanied by the publication Lookbook Fashion Portraits 2007-2013 by Louise te Poele, published by ArtEZ Press.