Schueller de Waal Collection Spring-Summer 2018 Compulsory Shenanigans

Schueller de Waal is a Dutch independent fashion label which showed their 9th collection ‘Compulsory Shenanigans’ for Spring-Summer 2018, yesterday evening (Sept 6th) in Tower 4 of the World Fashion Center in Amsterdam. The designers, Rens de Waal and Philipp Schueller, went Big, Large and More! They set themselves the task to measure up to show like the huge and established fashion houses do; within, and embracing the limitations they have as a small and independent fashion label.”Serious fashion…not so serious” as Schueller de Waal stated. Fun! We like that at Mimi Berlin.

Schueller de Waal Collection Spring-Summer 2018 Compulsory Shenanigans

photo sponsorwall 1

photo sponsorwall 2

The place was packed

Celebs front row:on the left; Valentijn de Hingh

Spectacle; Elevators

Schueller de Waal; Winding stairs

bikini ensemble in leather(or plastic?)

World Fashion Center styling

casual wear according to Scheuller de Waal

Unavailable knitwear for ss 2018

Trunkshow realness

Drinks after the show

(image credits: Mimi Blogger Team)

The average fashion show, held by established designers like Chanel for instance, has a few ingredients to dazzle the audience with. Schueller de Waal incorporated some of these ingredients in a playful manner by presenting lot’s of looks (worn by many models) including Continue reading →