Dutch Design Week 2017: The Anti-Efficients
In October of each year, Dutch Design Week (DDW) takes place in Eindhoven. This year: 2017, it is held from 21-29 October.
Mimi Berlin Blogger Team visited and reports to you; our readers. Let us start with our favorite presentation so far: The group exhibition “The Anti-Efficients”, tucked away in one of the rooms of the small buildings at the Kazerne complex in Eindhoven. Designers Sejoon Kim, Seungbin Yang, Hyunjee Jung, Sooji Lee are the ‘The Anti-Efficients’.
Sewaji is the result of the collaboration between Sejoon Kim and Hyunjee Jung. They present work under the tiltle ‘Cute. anthropomorphization and thingification’. Kim and Jung show their own interpertaiton of cuteness, they also imitate each others ‘cuteness’. The sculptures are based on the graduation thesis of Sejoon Kim: Cute, かわいい, 귀여워, ” which is about ‘cute culture’ and starts from the question of why he, as a Korean (broadly East Asian), is more drawn to cute things than Europeans are. We, at Mimi Berlin, find that to be a very interesting topic, since we, being European, are always drawn towards cute things; such as the Sewaji collaboration. (we need to read that research document!) Continue reading