Tag Archives: sjaak hullekes

Fuorisalone 2015; Exploring Weltevree

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Fuorisalone 2015; Exploring Weltevree

at the entrance of the weltevree exhibit;ground fridge by floris schoonderbeek
cupboard for the ground fridge by floris schoonderbeek
ground fridge by floris schoonderbeek
ground fridge by floris schoonderbeek
beach rocker by erik stehmann
beach chair and rocker by erik stehmann
body wrap by walter van beirendonck
cosy carpet by studio siem/pabon
cosy carpet by studio siem/pabon
cosy carpet by studio siem/pabon
Outdoorovens by Dick van Hoff
food by Dynamic Food
workmates headquarters at weltevree; in the beach chair by erik stehman
good news by workmates
workmates spreading “good news” in the tortona area dressed by sjaak hullekes
custom made suits for the workmates designed by sjaak hullekes

The Weltevree concept was about “Explore your surroundings“. Weltevree invited “passionate craftspeople from various disciplines” such as Raw Color,  Erik Stehmann, Scheublin & Lindeman, Thorter  Kulve, Dick  van Hoff, Studio  Siem/Pabon, Floris Schoonderbeek, Workmates and Walter van Beirendonck, to show that “design is multidisciplinary and seemingly sans boundaries.”
Okay, we, at Mimi Berlin, explored the presentation at the Via Voghera in the Tortona area:

At the courtyard we were welcomed by the Groundfridge, designed by Floris Schoonderbeek, this fridge is a new take on the traditional root cellar, in which you keep your food cold. Continue reading →

Runway; Sjaak Hullekes

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The models at Sjaak Hullekes were riding a bike, running, reading a newspaper (the herald tribune) and carrying food (apples, bananas, sandwiches). 
They are workers wearing clothing from the W2013 collection “Mill Town”. They aren’t your average workers though, as you’ve may have already guessed; Sjaak Hullekes‘s signature is prominent, he invented his own kind of worker; the chique, impeccable one. Mr Hullekes placed them in a  setting reminiscent of a film. All done very tastefully with a slight edge to it. (worker: the trend)
The show was sponsored by Volvo, a cute oldtimer had the leading role.
Backstage; Sjaak Hullekes and de la Bretoniere. More party pics HERE